Discussing the growing marketing and trends of Social Commerce

Social Commerce

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Keeping your brand alive and well on the Web isn't as easy as it looks. There are few things as important as your reputation, and in the Web 2.0 economy, your reputation is increasingly tied to your web presence. So keeping the website up, available, and responding quickly is critical not only for success, but also for survival. If you think about it, a website's reputation on the Internet can be boiled down to two questions: ‘Is it up?' and ‘Is it fast?' Sure, some websites just make it look easy. Take Google, which is always up and always blazing fast. When was the last time you connected to the Internet, typed in google.com, and nothing came up? While you have the triumph of Google on one side of the coin, you have other sites that are cautionary tales. These days, major site outages make the news. Amazon.com had problems on June 6 of this year, and that outage ... (more)

Publishing Synergy: Blog, Twitter and Ulitzer

Government Cloud on Ulitzer Have you ever been given the task of building and executing an aggressive customer outreach program? Well I received my assignment about a year ago and trust me; the budget was not commensurate with the assigned goal. My particular need was to educate prospective Federal government customers on a new information technology trend. Known as cloud computing, this new approach blends service oriented architecture (SOA), virtualization technologies and a "pay-by-the-use" sales approach into a new IT delivery business model. Although this new approach promised the delivery of better constituent service at a reduced cost, risk adverse Federal agency decision makers needed to know much more before they would even consider cloud computing as an option. During a time of economic collapse and fiscal crisis, competing security, governance and procur... (more)

My Thoughts on Ulitzer

Ok, so, here are my thoughts on Ulitzer... As a blogger, I focus on traffic and I spend quite a lot of time optimizing my SEO. Since the target audience of my articles is much greater than the reach of my blog, Ulitzer is actually helping me increase my content reach. Moreover, Ulitzer does it in a very fair way since links back to my posts or other locations are without the evil "nofollow" - providing a nice SEO boost. It also gives me some good metrics that are very useful data points on the effectiveness of my blog articles. And last but not least, it allows my article to appears in the news listings of the two major search engines, which is a very nice channel extension. So, all of this means that, while Ulitzer might be seen as a competing channel to bloggers, I think that bloggers should realize the tremendous value it could bring to their blog. I think to mater... (more)

Practical Approaches for Optimizing Website Performance

Optimizing website performance is a challenging task. Websites are composed of many moving parts - both on the client and on the server - and optimizing performance requires a multi-faceted approach that addresses potential problems in all moving parts. Performance bottlenecks are caused by an array of problems, from browser mechanics to server configuration, and a clear understanding of how to address these problems will provide AJAX ASP.NET developers with the tools necessary to make any website faster. What Does It Mean to Optimize Performance? Before any discussion about improving website performance begins, it's very important to ensure a clear understanding of what "performance" means in this context. With websites in particular, it's easy to confuse the terms "performance" and "scale." Both are important, but each focuses on a separate aspect of building a hig... (more)

Twitter, Linked In, Ning and Ulitzer: Easy Personal Branding Strategy

Social Media on Ulitzer I use all of these social media tools and although they haven't put me on my own island in the Caribbean yet, I'm very pleased with the combined results. 1. Twitter – It’s the fastest way to share that you have created something of value. As a bonus, Tweetdeck or CoTweet are good ways to manage your Twitter efforts and research. Huge audience with lots of active participants. There are a few shady characters on Twitter but just like being at Grand Central Station, you just step aside and keep moving. It doesn't mean you eschew the benefit. Micro-blogging is probably here to stay so it's a good idea to get up on good habits regardless of what future tools look like. 2. Linked In – It’s the professional network standard where people will find you. A terrific way to maintain knowledge of what former colleagues are doing now. You can also join gr... (more)

Turn Your Podcast Into an Interactive Live Streaming Experience

The folks here on the DevCentral team have been producing a weekly podcast for a while now.  Trying to keep our budget low, we opted to copy what some other podcasters were doing by making use of Skype for our audio communication and found a great little Skype add-on called Pamela which creates high-quality WAV files from Skype conversations. We created a dedicated Skype account on an old machine here in the office that will auto-record whenever that account is added to a conversation. We would occasionally have differences in audio levels between the callers so we incorporated the awesome The Levelator (from the Conversations Network) into the post production and we were set. A few weeks ago we broke through our one hundredth podcast and along with that milestone we decided to expand things a bit by making the podcast more interactive.  I spent a few weeks investig... (more)

The Digital Buyer Rules in the 21st Century

Today I have posted a white paper on the Digital Buyer approach and why business providers must change their approach in order to obtain and retain more of them.  It's time companies and firms of all sizes organized their revenue efforts around The Digital Buyer's needs.  You don't want your organization to be the last guy who saw the train go by. From the paper... Buyer Exodus Worldwide, business decision makers and influencers of trillions of dollars of commerce are migrating to a digital buying experience improving the precision, speed and convenience of their choices.  They are looking for providers who understand and service their digital buying approach.  For the next decade, not only will more buyers go digital, their digital needs will escalate as buyers, customers and advocates.  Laggard providers will certainly lose business as these buyers migrate to mor... (more)

Salesforce Redefines Cloud 2 Redefinition with Dimdim Buy

Well, as Mr. White said in Pulp Fiction, "let's not start celebrating just yet" (or something to that effect.). He was referring to rehabbing a car; I'm referring to redefining an industry. Specifically, I'm thinking of Salesforce.com and its use of the term "Cloud 2." It threw that around last week in reference to its Heroku acquisition and the potential to redefine how Cloud apps are written and perform. Alas, Salesforce is now throwing the term around in a much more glib, and perhaps inaccurate way. It latest use of Cloud 2 comes with its acquisition of Dimdim (for $31 million), a company out of Massachusetts and Hyderabad, India that provides what it describes as a real-time collaborative environment along the lines of Facebook. Sounds fine, but has Facebook really been "training more than half a billion users worldwide on real time collaboration, including fee... (more)

IoT and Social Networks | @ThingsExpo #IoT #M2M #InternetOfThings

Social Machines: Integration of IoT and Social Networks Download Slide Deck: ▸ Here Learn how IoT, cloud, social networks and last but not least, humans, can be integrated into a seamless integration of cooperative organisms both cybernetic and biological. This has been enabled by recent advances in IoT device capabilities, messaging frameworks, presence and collaboration services, where devices can share information and make independent and human assisted decisions based upon social status from other entities. In his session at @ThingsExpo, Michael Heydt, founder of Seamless Thingies, discussed and demonstrated how devices and humans can be integrated from a simple cluster of Raspberry Pi/IoT devices, up through cloud connected devices, severs, wearables and humans. Download Slide Deck: ▸ Here Speaker Bio Michael Heydt is founder of Seamless Thingies, a technolog... (more)

My Quota is Gigantic!

Dear Lee, Last year I was a record setting sales rep at my company selling high tech solutions. Today I received my annual quota for the new year and was shocked to see that my account list shrunk by 10% and my quota is the highest in the company.  I am  very frustrated with this. I attempted to negotiate a reduced quota with my manager but he dismissed my request, saying that he has full confididence that I will figure it out. My quota is gigantic but my spirit is weak. Any suggestions? Down in the South -   Dear Down in the South, I am sure that you are familiar with the biblical story about the tiny frail warrior David slaying the Giant, Goliath. If Goliath had been  a man of average height - who would've noticed? Who would've cared.? Remember the bigger the challenge the greater the rewards when you overcome them. Last year when you received your annual quota... (more)

Best Read "Content Marketing Today" Posts

Content Marketing Journal While you’re enjoying the beach or a barbecue this 4th of July weekend, take a few minutes to ponder how effective content marketing can make you independent of the old-fashioned way of doing things. Here’s the tasty topics menu from which to choose: * How to create effective elevator speech to drive your content marketing * Using content marketing to survive the recession * Low cost research as killer weapon * Making an eBook a core component of your content marketing strategy * Become your customers’ online content concierge * Why your blog is your most important social media tool Read on to see the 6 most popular articles that your fellow content marketers voted for with their visits How To Create the All-ImportantElevator Speech For Your Presentations and for Your Content Marketing     It is so hard, but so important to explain what it is that yo... (more)