Discussing the growing marketing and trends of Social Commerce

Social Commerce

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Social Machines: Integration of IoT and Social Networks Download Slide Deck: ▸ Here Learn how IoT, cloud, social networks and last but not least, humans, can be integrated into a seamless integration of cooperative organisms both cybernetic and biological. This has been enabled by recent advances in IoT device capabilities, messaging frameworks, presence and collaboration services, where devices can share information and make independent and human assisted decisions based upon social status from other entities. In his session at @ThingsExpo, Michael Heydt, founder of Seamless Thingies, discussed and demonstrated how devices and humans can be integrated from a simple cluster of Raspberry Pi/IoT devices, up through cloud connected devices, severs, wearables and humans. Download Slide Deck: ▸ Here Speaker Bio Michael Heydt is founder of Seamless Thingies, a technolog... (more)

Growing Adoption of Web 2.0: Are Enterprises Ready?

According to a new report by Forrester Research, despite a long-term future marked by commoditization, enterprise spending on Web 2.0 technologies will surge over the next five years, growing 43 percent each year to reach $4.6 billion globally by 2013. The 5-year enterprise Web 2.0 forecast includes technologies such as social networking, RSS, blogs, wikis, mashups, podcasting, and widgets. The enterprise Web 2.0 market, which includes the deployment of tools like blogs, wikis, and social networking within the enterprise, was a growing force in enterprise software in 2007 - 2008... (more)

Convert Your Site Visitors Into Paying Customers

The conversion rate of visitors to a website turning into buyers is an extremely important part of a successful Internet marketing campaign. If you’ve decided that you want to test a sales page for your product/service here’s exactly how to do it. The first thing you need to do is you really get inside their headspace. Walk a mile in their shoes. What motivates them? What scares them? Then start with... Headline The headline is the first thing people will see and will only read on if it’s of interest to them. Same as with a newspaper article. However, on the Internet the headline... (more)

Are We All on the Same Page?

I listened to a new client's 'pitch' yesterday. Turns out they have a great story. There are just a few glitches. One in particular is pretty common - and a potential killer. The client is so brilliant they lose everyone in the process of telling their story. This team understands their positioning story and Pivot Points; their company value, market/customers and offerings. They have intellectual property that truly is game changing. Their vision for the future is simply jaw-dropping, even to a jaded geek like me.  But it takes a while, a long while, for customers to 'get' their ... (more)

Marketing Like the Big Boys

Small and mid-sized business owners: have you ever felt like you're a small fish swimming in a huge ocean against the tide? You're not sure how to reach your target audience to drive new business, especially amidst stiff competition from big competitors with huge marketing budgets? Stop swimming in circles: the Bailiwick Company can show you the fast lane to reaching your goals by leveraging existing customers to win new business. Boutique marketing and communications services firm, Bailiwick Company, announced two new service offers targeted at small- to mid-sized businesses y... (more)

IT Lessons from the King of Pop

Want to change the face of IT in your organization? You might find inspiration from a very unlikely source: Michael Jackson. You don't have to be a fan of the late superstar to recognize how the mega-successful Jackson changed the face of music. Can the face of IT be changed by following some of Jackson's best practices? Here are some insights straight from NeverLand that IT managers can consider to help change the perception of IT within their organizations. 1. Innovate by looking internally.  When Jackson changed the world of dance, he did not seek inspiration from areas outside ... (more)