Social Machines: Integration of IoT and Social Networks
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Learn how IoT, cloud, social networks and last but not least, humans, can be
integrated into a seamless integration of cooperative organisms both
cybernetic and biological. This has been enabled by recent advances in IoT
device capabilities, messaging frameworks, presence and collaboration
services, where devices can share information and make independent and human
assisted decisions based upon social status from other entities.
In his session at @ThingsExpo, Michael Heydt, founder of Seamless Thingies,
discussed and demonstrated how devices and humans can be integrated from a
simple cluster of Raspberry Pi/IoT devices, up through cloud connected
devices, severs, wearables and humans.
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Michael Heydt is founder of Seamless Thingies, a technolog... (more)
According to a new report by Forrester Research, despite a long-term future
marked by commoditization, enterprise spending on Web 2.0 technologies will
surge over the next five years, growing 43 percent each year to reach $4.6
billion globally by 2013. The 5-year enterprise Web 2.0 forecast includes
technologies such as social networking, RSS, blogs, wikis, mashups,
podcasting, and widgets.
The enterprise Web 2.0 market, which includes the deployment of tools like
blogs, wikis, and social networking within the enterprise, was a growing
force in enterprise software in 2007 - 2008... (more)
The conversion rate of visitors to a website turning into buyers is an
extremely important part of a successful Internet marketing campaign. If
you’ve decided that you want to test a sales page for your product/service
here’s exactly how to do it.
The first thing you need to do is you really get inside their headspace. Walk
a mile in their shoes. What motivates them? What scares them? Then start
The headline is the first thing people will see and will only read on if
it’s of interest to them. Same as with a newspaper article. However, on the
Internet the headline... (more)
I listened to a new client's 'pitch' yesterday. Turns out they have a great
story. There are just a few glitches. One in particular is pretty common -
and a potential killer.
The client is so brilliant they lose everyone in the process of telling their
This team understands their positioning story and Pivot Points; their company
value, market/customers and offerings. They have intellectual property that
truly is game changing. Their vision for the future is simply jaw-dropping,
even to a jaded geek like me.
But it takes a while, a long while, for customers to 'get' their ... (more)
Small and mid-sized business owners: have you ever felt like you're a small
fish swimming in a huge ocean against the tide? You're not sure how to reach
your target audience to drive new business, especially amidst stiff
competition from big competitors with huge marketing budgets? Stop swimming
in circles: the Bailiwick Company can show you the fast lane to reaching your
goals by leveraging existing customers to win new business.
Boutique marketing and communications services firm, Bailiwick Company,
announced two new service offers targeted at small- to mid-sized businesses
Want to change the face of IT in your organization? You might find
inspiration from a very unlikely source: Michael Jackson.
You don't have to be a fan of the late superstar to recognize how the
mega-successful Jackson changed the face of music. Can the face of IT be
changed by following some of Jackson's best practices? Here are some insights
straight from NeverLand that IT managers can consider to help change the
perception of IT within their organizations.
1. Innovate by looking internally. When Jackson changed the world of dance,
he did not seek inspiration from areas outside ... (more)