Discussing the growing marketing and trends of Social Commerce

Social Commerce

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In an announcement made Tuesday at the company HQ of Twitter by its Co-Founder & CEO, Evan Williams (@ev), who bought one of the world's most famous domains for just $7,500, Twitter unveiled a new "faster, better" look. But first the co-founder and CEO Williams gave some background. Twitter - especially mobile Tweeting - was "too difficult," Williams said. Which is why Twitter developed its own mobile apps, so that now 16% of new Twitter users start using Twitter via their mobile devices. Twitter, in Williams' vision - shared by his co-founder Biz Stone (@biz) - is an information network. Ever since he left Blogger eleven years ago he has been trying to make information easier to share, Williams said. In a somewhat meandering presentation, marred by slides that wouldn't work and awkward silences, Williams initially spent a great deal of time explaining, to people who alre... (more)

Two Questions for Branding in the Web 2.0 World: Is It Up? Is It Fast?

Keeping your brand alive and well on the Web isn't as easy as it looks. There are few things as important as your reputation, and in the Web 2.0 economy, your reputation is increasingly tied to your web presence. So keeping the website up, available, and responding quickly is critical not only for success, but also for survival. If you think about it, a website's reputation on the Internet can be boiled down to two questions: ‘Is it up?' and ‘Is it fast?' Sure, some websites just make it look easy. Take Google, which is always up and always blazing fast. When was the last time you connected to the Internet, typed in google.com, and nothing came up? While you have the triumph of Google on one side of the coin, you have other sites that are cautionary tales. These days, major site outages make the news. Amazon.com had problems on June 6 of this year, and that outage ... (more)

Best Read "Content Marketing Today" Posts

Content Marketing Journal While you’re enjoying the beach or a barbecue this 4th of July weekend, take a few minutes to ponder how effective content marketing can make you independent of the old-fashioned way of doing things. Here’s the tasty topics menu from which to choose: * How to create effective elevator speech to drive your content marketing * Using content marketing to survive the recession * Low cost research as killer weapon * Making an eBook a core component of your content marketing strategy * Become your customers’ online content concierge * Why your blog is your most important social media tool Read on to see the 6 most popular articles that your fellow content marketers voted for with their visits How To Create the All-ImportantElevator Speech For Your Presentations and for Your Content Marketing     It is so hard, but so important to explain what it is that yo... (more)

A Small Business Website That Works

Adventure Training Concepts(ATC) shows us quickly and precisely what they do and why should we should care I met the founders of this company several years ago when they were just getting started. I always loved the idea of what they were attempting to do but had never looked at their website, until I reconnected with one of the owners, Michelle Jones. ATC leverages the Armed Forces skills of its founders to teach leadership to the building of teams within a challenging adventure framework. Of course, I knew what their company did because I had met them before. But I would have been just as clear about who they are, what they do and how they can help my company from a quick visit to their website. Here’s what works so well on their website The ATC website features a compelling visual that shows a diverse company team engaged in a challenging activity that clearly illus... (more)

Screaming Louder Won't Help

When the economy trends down, it’s challenging enough to address people’s uncertainty and concerns. Buyers tend to hunker down and avoid anything that isn’t already a project in progress, sometimes even standing by while those projects shut down in mid-stage. You may start to notice a drop off in responses to your email campaigns. This can lead to a bit of uncertainty of your own in regards to your ability to maintain marketing effectiveness during the economic downturn. Often, in our tendency to respond to this perceived dip in prospect interest, we up our instances of email communications thinking, if we can just get them to pay attention, we’ll be okay. This high-volume repetition of your message is akin to “screaming louder.” It’s actually perceived as monotonous, annoying and makes people click the delete key even faster to avoid you. Not to mention that it make... (more)

Research on Blogging Business Results from Hubspot

More proof that blogging is smart business.  Just make sure that whoever is blogging is a good writer and is committed to being consistent. Otherwise, it will be a waste of time.  You can either have your developers include a blog in your web experience or use free tools like Wordpress to link to your website. From Hubspot: If you blog, you know that it's good for your business. But how -- and how much? To answer to those questions, I looked at data from 1,531 HubSpot customers (mostly small- and medium-sized businesses). 795 of the businesses in my sample blogged, 736 didn't. The data was crystal clear: Companies that blog have far better marketing results. Specifically, the average company that blogs has: 55% more visitors 97% more inbound links 434% more indexed pages   Take a look for yourself in the graphs below: Why are website visitors important? Because mor... (more)

Twitter 101 Guide for Business

Twitter on Ulitzer As more and more people are using Twitter, there is more effort being made by individuals and businesses to leverage Twitter as a business tool. Twitter recently published a Twitter Business Usage Guide.  There are three sections to this guide that include Getting Started, Best Practices and Case Studies. Here is the usage guide intro from Twitter, I encourage you to read the actual guide. Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter. When people working in the Empire State Building twittered that they were craving ice cream delivery, ... (more)

Marketo's Lead Nurturing Guide

Marketo is a thought leader in the category of marketing automation.  They are a fast-growing organization in what is still a nascent market. If you are involved in marketing or sales execution, this is a good guide to get the benefits out of the nurturing process. You can also visit the web page for the Lead Nurturing Guide to download.  What's included: The Definitive Guide to Lead Nurturing Informative and practical, The Definitive Guide to Lead Nurturing offers useful, qualitative insight from today’s marketing thought leaders, basic and advanced B2B marketing best practices on must-have campaigns, and worksheets for calculating ROI and measuring the impact of nurturing done well. Use this guide as a workbook – take notes, highlight what you find inspirational, share what you learn with your colleagues, and start driving explosive revenue growth. Part 1:  What is... (more)

Social Business Software + Social Media Monitoring = JME

"We're thrilled with the initial response to Jive Market Engagement from Jive customers, prospective customers and partners," said JIve Software's Ben Kiker (pictured) as Jive Market Engagement was announced - a new solution that combines the power of social media monitoring with Social Business Software (SBS) for the first time. The Jive Market Engagement Solution, Kiker explained, is designed to help organizations proactively monitor brand or product issues and competitive threats; enable quick collaboration on appropriate responses or interventions; and elevate and broaden the social conversations with a company. "The solution provides organizations a foundation to build a comprehensive social media strategy," he said. Kiker continued: "'Are we next?' is the question many companies are asking, wondering if and when their next brand disconnect will make its way ... (more)

Hidden Forces That Impact Your Buyer - A Cheat Sheet

I've often wondered why people sometimes struggle with decisions as an individual or in groups. Group dynamics are very interesting to me and personal behavior that seems to be fueled by fear or embracing life/opportunity is equally intriguing. Regrettably, you will see in certain groups that people will move in the direction of fear-based living. That being said, this is a short list of behavior terms that psychologists/researchers use to describe what goes on with people when making decisions. It’s part of the research I have done for my book. When you’re having a bad day because someone did something that made no sense or “the group” is being strange, perhaps one of these terms will give you some short-term comfort. Humans seem to do the same things over and over – they just attach different names to it. Adjustment Heuristic – When people tend to rely on specific... (more)

FeedMagnet - Obvious Social Value Simplified

Social media can be a vexing component of the overall marketing effort.  On one hand, hundreds of millions of people use it.  On the other hand, how does a company make use of it?  The power of the network is the number of people on the network itself.  The beauty of a popular platform is that the more time that more people stay on the network, it looks like a good advertising opportunity.  Unfortunately, the Digital Buyer can be very savvy about ignoring ads so it makes it particularly challenging to advertise with any great success.  To address this, FeedMagnet takes the true value out of social network and puts back to work for the brand. In the new digital world, what others say about you is infinitely more important and viral than what you say about yourself.  FeedMagnet takes what others say about your brand from the social networks and presents it at whateve... (more)