Although I think these gadgets are lightweight for any kind of serious user,
I can't help but think this feeds Google's overall social strategy that must
be drawn up on some war room wall at Google. I think Google could given us
more to save time working with our current social networks and social
bookmarking. If you're not saving me time, I'm still trying to find the
From a blog posted by Marissa Mayer, VP, Search Products & User Experience
and Rose Yao, iGoogle Product Manager:
We launched iGoogle in 2005 as a way for people to quickly and easily
personalize their Google experience with all the information on the web that
was most useful to them. Now tens of millions of people choose to use their
iGoogle homepage to check email, track the news, watch videos, chat with
friends and much more. Today, we're pleased to tell you about the new social
Government Cloud on Ulitzer
Have you ever been given the task of building and executing an aggressive
customer outreach program?
Well I received my assignment about a year ago and trust me; the budget was
not commensurate with the assigned goal.
My particular need was to educate prospective Federal government customers on
a new information technology trend.
Known as cloud computing, this new approach blends service oriented
architecture (SOA), virtualization technologies and a "pay-by-the-use" sales
approach into a new IT delivery business model.
Although this new approach promised the delivery of better constituent
service at a reduced cost, risk adverse Federal agency decision makers needed
to know much more before they would even consider cloud computing as an
During a time of economic collapse and fiscal crisis, competing security,
governance and procur... (more)
I am Robin Van Auken, founder of The Omnibus, an alliance of writers and
editors, digital publishers, historical researchers, public relation
specialists, graphic artists and web designers. Organized in 2001, it has
kept its mission clear: To help our members and our clients preserve, present
and profit from their most distinctive asset: their stories.
Are you engaged in a project that requires research, editorial assistance,
eBook development and publishing, marketing or Internet promotion? Contact us
to talk about your idea. We’re here to help you reach your goal.
The Omnibus is available to assist whether you are researching a family
history, writing a novel or planning a corporate anniversary. We work with
individuals, non-profit organizations, schools, colleges, private companies
On the Internet at http://www.TheOmnibus.net
Editorial Assista... (more)
When the economy trends down, it’s challenging enough to address people’s
uncertainty and concerns.
Buyers tend to hunker down and avoid anything that isn’t already a project
in progress, sometimes even standing by while those projects shut down in
mid-stage. You may start to notice a drop off in responses to your email
campaigns. This can lead to a bit of uncertainty of your own in regards to
your ability to maintain marketing effectiveness during the economic
Often, in our tendency to respond to this perceived dip in prospect interest,
we up our instances of email communications thinking, if we can just get them
to pay attention, we’ll be okay.
This high-volume repetition of your message is akin to “screaming
louder.” It’s actually perceived as monotonous, annoying and makes people
click the delete key even faster to avoid you. Not to mention that it make... (more)
So here it is. Finally. Our very first social media collaboration solution.
Why should you care?
Because it is your data that is hidden online in SaaS. Because it is your
data that resides with all those social networks you are a part of. Because
it is different systems you use for different contexts in your life. And
because the social features in Open-Xchange allow you to get control, and
your data back.
The Internet is too much to consume for any individual. So it is sheer luck,
and professional help from the (online) press that gets you your daily potion
of information. The success of Twitter proves that social filters and network
effects for interesting information are valuable additions. But it is still
you, the consumer, who has to sift through everything. And collect
everything. And then lose track of everything you heard. Sure, the more
structured individu... (more)
Organizations and their leaders can react in different ways during tough
times. With many industries experiencing tumultuous and fundamental change
compounded by recession, it is more daunting then ever for leaders to
understand what the best choices are for the future. From Lencioni’s
Five Dysfunctions to Collin’s Good to Great , theories abound regarding
the relevant paths to success.
Such uncertainty makes the advice of those who have “been there and
done that” quite refreshing. Jack Welch should be the “poster
child” for such enlightened and valuable counsel . As with the Oracle
character from the Matrix films, he possesses the power of foresight, and his
experience serves to advise and guide those attempting to overcome serious
challenges. His back to basics philosophy, founded on the four pillars of
mission, behaviors, cando... (more)
Social Media on Ulitzer
I use all of these social media tools and although they haven't put me on my
own island in the Caribbean yet, I'm very pleased with the combined results.
1. Twitter – It’s the fastest way to share that you have created
something of value. As a bonus, Tweetdeck or CoTweet are good ways to manage
your Twitter efforts and research. Huge audience with lots of active
participants. There are a few shady characters on Twitter but just like being
at Grand Central Station, you just step aside and keep moving. It doesn't
mean you eschew the benefit. Micro-blogging is probably here to stay so it's
a good idea to get up on good habits regardless of what future tools look
2. Linked In – It’s the professional network standard where people will
find you. A terrific way to maintain knowledge of what former colleagues are
doing now. You can also join gr... (more)
My original post in late June was based on two weeks of using Ulitzer and
Ning. I've added additional thoughts after two months of use.
The obvious point for me is that the sites have two different objectives for
the writers. For Ning, the writer is trying to be involved in a niche
social network from scratch. For example, I have built my own social
network for marketers and salespeople called BuyerSteps. I created
BuyerSteps as a way for other professionals to join in a conversation around
the 21st century buyer. So, Ning represents a way to build a community.
In the case of Ulitzer, as a writer I am focused on getting readers from
within an existing audience. There are already thousands of readers coming
to the Ulitzer site, so if they are interested in my topics such as
marketing, they will find my articles as well as others. Ulitzer allows the
writer the ... (more)
Twitter on Ulitzer
As more and more people are using Twitter, there is more effort being made by
individuals and businesses to leverage Twitter as a business tool.
Twitter recently published a Twitter Business Usage Guide. There are three
sections to this guide that include Getting Started, Best Practices and Case
Here is the usage guide intro from Twitter, I encourage you to read the
Every day, millions of people use Twitter to create, discover and share ideas
with others. Now, people are turning to Twitter as an effective way to reach
out to businesses, too. From local stores to big brands, and from
brick-and-mortar to internet-based or service sector, people are finding
great value in the connections they make with businesses on Twitter.
When people working in the Empire State Building twittered that they were
craving ice cream delivery, ... (more)
Workers who commute or travel find that Netbooks are just much more travel
friendly than larger laptops. For salespeople who want more space in their
bag or even marketers who will present using a projector, Netbooks make
sense. The truth is which applications being delivered on the cloud and the
ever-accessible Internet, it's little surprise that Netbook purchasing has
From the world of things just keep getting smaller...this recent report from
DisplaySearch, an NPD Company.
Mini-Note PC (Netbook) Shipments Grow at Twice the Rate of Notebook PCs in
Q2’09 Sort Date: 08312009
AUSTIN, TEXAS, August 31, 2009—In Q2’09, the total notebook PC market
posted strong Q/Q and Y/Y growth as units surged past the 38 million mark, as
reported in the DisplaySearch Q3’09 Quarterly Notebook PC Shipment and
Forecast Report. The mini-note PC (netbook) market was particu... (more)
Social media has become an integral part of our PR campaigns at BLASTmedia,
especially Twitter. Clients often ask us, "Who is using Twitter and why
should it matter to us?" eMarketer recently published an article that answers
both of those questions, and many more. Want to know the demographics and
usage habits of the microblogging crowd? Read this article!
Here are a few highlights:
More than one-half of all Twitter users (53%) are women, and the majority are
75% of all Twitter activity comes from just 5% of users.
Not surprisingly, the more followers a user has, the more that person tweets.