Social Media on Ulitzer
RIAbiz.com recently discussed the findings of an August 24-25, 2009
Investment News survey conducted on the Twitter habits of the
financial-advisory community. Not surprisingly the survey reveals that "a
mere 14.9% of financial advisers say they communicate with clients or
colleagues through Twitter. Meanwhile, only 44.9% and 43.8% of advisers say
they use LinkedIn and Facebook, respectively, the survey found".
Have RIAbiz.com and Investment News missed the point? It's not about
Twitter, Facebook or LinkedIn! It's about communicating with one's
customers and clients utilizing ALL the tools available!
So, what's my point?
Practical, functional, and sensible go a long way to enhancing the
relationships financial advisors are trying to create between themselves and
their customers and clients, with or without social media tools. Social
Social Media on Ulitzer
Bernie Borges' new book: Marketing 2.0: Bridging the Gap between Seller and
Buyers through Social Media Marketing. Bernie's book aims to give a macro
view of social media marketing with a focus on "what it is" and "how" small
and medium size businesses (SMB) can develop a strategy, implement it and
Marketing 2.0: Bridging the Gap between Seller and Buyers through Social
Media Marketing covers these topics:
What is Web 2.0 and Social Media?
Think Like a Publisher: Content Marketing
The Lifecycle of Interaction in Social Media Marketing
Measuring Results in Social Media Marketing
Risks in Social Media Marketing
Benefits of Social Media Marketing
Case Studies - SMBs Succeding with Social Media
We have invited Bernie Borges, the author of Marketing 2.0: Bridging the Gap
between Seller and Buyers through Social Media Marketi... (more)
Social Machines: Integration of IoT and Social Networks
Download Slide Deck: ▸ Here
Learn how IoT, cloud, social networks and last but not least, humans, can be
integrated into a seamless integration of cooperative organisms both
cybernetic and biological. This has been enabled by recent advances in IoT
device capabilities, messaging frameworks, presence and collaboration
services, where devices can share information and make independent and human
assisted decisions based upon social status from other entities.
In his session at @ThingsExpo, Michael Heydt, founder of Seamless Thingies,
discussed and demonstrated how devices and humans can be integrated from a
simple cluster of Raspberry Pi/IoT devices, up through cloud connected
devices, severs, wearables and humans.
Download Slide Deck: ▸ Here
Michael Heydt is founder of Seamless Thingies, a technolog... (more)
My original post in late June was based on two weeks of using Ulitzer and
Ning. I've added additional thoughts after two months of use.
The obvious point for me is that the sites have two different objectives for
the writers. For Ning, the writer is trying to be involved in a niche
social network from scratch. For example, I have built my own social
network for marketers and salespeople called BuyerSteps. I created
BuyerSteps as a way for other professionals to join in a conversation around
the 21st century buyer. So, Ning represents a way to build a community.
In the case of Ulitzer, as a writer I am focused on getting readers from
within an existing audience. There are already thousands of readers coming
to the Ulitzer site, so if they are interested in my topics such as
marketing, they will find my articles as well as others. Ulitzer allows the
writer the ... (more)
Last year I was a record setting sales rep at my company selling high tech
solutions. Today I received my annual quota for the new year and was shocked
to see that my account list shrunk by 10% and my quota is the highest in the
company. I am very frustrated with this. I attempted to negotiate a
reduced quota with my manager but he dismissed my request, saying that he has
full confididence that I will figure it out. My quota is gigantic but my
spirit is weak. Any suggestions?
Down in the South -
Dear Down in the South,
I am sure that you are familiar with the biblical story about the tiny frail
warrior David slaying the Giant, Goliath. If Goliath had been a man of
average height - who would've noticed? Who would've cared.? Remember the
bigger the challenge the greater the rewards when you overcome them. Last
year when you received your annual quota... (more)
Government Cloud on Ulitzer
Have you ever been given the task of building and executing an aggressive
customer outreach program?
Well I received my assignment about a year ago and trust me; the budget was
not commensurate with the assigned goal.
My particular need was to educate prospective Federal government customers on
a new information technology trend.
Known as cloud computing, this new approach blends service oriented
architecture (SOA), virtualization technologies and a "pay-by-the-use" sales
approach into a new IT delivery business model.
Although this new approach promised the delivery of better constituent
service at a reduced cost, risk adverse Federal agency decision makers needed
to know much more before they would even consider cloud computing as an
During a time of economic collapse and fiscal crisis, competing security,
governance and procur... (more)
Ok, so, here are my thoughts on Ulitzer...
As a blogger, I focus on traffic and I spend quite a lot of time optimizing
Since the target audience of my articles is much greater than the reach of my
blog, Ulitzer is actually helping me increase my content reach.
Moreover, Ulitzer does it in a very fair way since links back to my posts or
other locations are without the evil "nofollow" - providing a nice SEO boost.
It also gives me some good metrics that are very useful data points on the
effectiveness of my blog articles.
And last but not least, it allows my article to appears in the news listings
of the two major search engines, which is a very nice channel extension.
So, all of this means that, while Ulitzer might be seen as a competing
channel to bloggers, I think that bloggers should realize the tremendous
value it could bring to their blog.
I think to mater... (more)
Facts are dry. Facts are without the context of the how, why and what. Facts
that fly in the face of what prospects believe or “know” won’t get you
any traction in your marketing. Even if they’re brilliant. Unless you use
them as evidence behind a compelling story.
Our customers achieve 200% ROI, on average, within one quarter.
Wow! Who wouldn’t like 200% ROI? In one quarter, no less. But what does
that mean to your prospect? Below are some of the possible questions that
standalone statistics can produce:
What was their ROI in the first place? How much impact did that percentage
really make to the business objective?
How much was the investment the ROI is calculated against? How did they do
it? Is it solely attributable to using your product, or did the whole company
improve that much based on a variety of initiatives and process improvements?
How hard ... (more)
New Media on Ulitzer
Another incident on the Bay Area Rapid Transit (BART) hits YouTube, and the
world is once again asking the question if BART Police are using too much
force, the police acted appropriately, or if BART passengers simply recorded
a snapshot in time that could be interpreted at a later date. In the recent
past, to find out what happened during an incident such as the most recent
BART scuffle, you would be dependent on a newspaper's beat journalist to hang
around a police station. He'd get a copy of the official police report,
perhaps talk with one of his friends on the force, and transcribe what he
Now news and media are real time. You can get Twitter tweets and video feeds
from mobile phones, laptop computers, and reporters on the scene with CNN (or
other international news sources). In many cases even established news
outlets are starti... (more)
Today I have posted a white paper on the Digital Buyer approach and why
business providers must change their approach in order to obtain and retain
more of them. It's time companies and firms of all sizes organized their
revenue efforts around The Digital Buyer's needs. You don't want your
organization to be the last guy who saw the train go by.
From the paper...
Worldwide, business decision makers and influencers of trillions of dollars
of commerce are migrating to a digital buying experience improving the
precision, speed and convenience of their choices. They are looking for
providers who understand and service their digital buying approach. For the
next decade, not only will more buyers go digital, their digital needs will
escalate as buyers, customers and advocates. Laggard providers will
certainly lose business as these buyers migrate to mor... (more)
Well, as Mr. White said in Pulp Fiction, "let's not start celebrating just
yet" (or something to that effect.). He was referring to rehabbing a car; I'm
referring to redefining an industry.
Specifically, I'm thinking of Salesforce.com and its use of the term "Cloud
2." It threw that around last week in reference to its Heroku acquisition and
the potential to redefine how Cloud apps are written and perform. Alas,
Salesforce is now throwing the term around in a much more glib, and perhaps
It latest use of Cloud 2 comes with its acquisition of Dimdim (for $31
million), a company out of Massachusetts and Hyderabad, India that provides
what it describes as a real-time collaborative environment along the lines of
Sounds fine, but has Facebook really been "training more than half a billion
users worldwide on real time collaboration, including fee... (more)