Discussing the growing marketing and trends of Social Commerce

Social Commerce

Subscribe to Social Commerce: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Social Commerce: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories

Social Media on Ulitzer RIAbiz.com recently discussed the findings of an August 24-25, 2009 Investment News survey conducted on the Twitter habits of the financial-advisory community.  Not surprisingly the survey reveals that "a mere 14.9% of financial advisers say they communicate with clients or colleagues through Twitter.  Meanwhile, only 44.9% and 43.8% of advisers say they use LinkedIn and Facebook, respectively, the survey found". Have RIAbiz.com and Investment News missed the point?  It's not about Twitter, Facebook or LinkedIn!  It's about communicating with one's customers and clients utilizing ALL the tools available! So, what's my point? Practical, functional, and sensible go a long way to enhancing the relationships financial advisors are trying to create between themselves and their customers and clients, with or without social media tools.  Social me... (more)

Bernie Borges' Marketing 2.0 Social Media Book

Social Media on Ulitzer Bernie Borges' new book: Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketing. Bernie's book aims to give a macro view of social media marketing with a focus on "what it is" and "how" small and medium size businesses (SMB) can develop a strategy, implement it and measure results. Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketing covers these topics: Marketing 2.0 What is Web 2.0 and Social Media? Think Like a Publisher: Content Marketing The Lifecycle of Interaction in Social Media Marketing Measuring Results in Social Media Marketing Risks in Social Media Marketing Benefits of Social Media Marketing Case Studies - SMBs Succeding with Social Media We have invited Bernie Borges, the author of Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketi... (more)

IoT and Social Networks | @ThingsExpo #IoT #M2M #InternetOfThings

Social Machines: Integration of IoT and Social Networks Download Slide Deck: ▸ Here Learn how IoT, cloud, social networks and last but not least, humans, can be integrated into a seamless integration of cooperative organisms both cybernetic and biological. This has been enabled by recent advances in IoT device capabilities, messaging frameworks, presence and collaboration services, where devices can share information and make independent and human assisted decisions based upon social status from other entities. In his session at @ThingsExpo, Michael Heydt, founder of Seamless Thingies, discussed and demonstrated how devices and humans can be integrated from a simple cluster of Raspberry Pi/IoT devices, up through cloud connected devices, severs, wearables and humans. Download Slide Deck: ▸ Here Speaker Bio Michael Heydt is founder of Seamless Thingies, a technolog... (more)

Ulitzer vs. Ning

My original post in late June was based on two weeks of using Ulitzer and Ning.  I've added additional thoughts after two months of use. The obvious point for me is that the sites have two different objectives for the writers.  For Ning, the writer is trying to be involved in a niche social network from scratch.  For example, I have built my own social network for marketers and salespeople called BuyerSteps.  I created BuyerSteps as a way for other professionals to join in a conversation around the 21st century buyer.  So, Ning represents a way to build a community. In the case of Ulitzer, as a writer I am focused on getting readers from within an existing audience.  There are already thousands of readers coming to the Ulitzer site, so if they are interested in my topics such as marketing, they will find my articles as well as others.  Ulitzer allows the writer the ... (more)

My Quota is Gigantic!

Dear Lee, Last year I was a record setting sales rep at my company selling high tech solutions. Today I received my annual quota for the new year and was shocked to see that my account list shrunk by 10% and my quota is the highest in the company.  I am  very frustrated with this. I attempted to negotiate a reduced quota with my manager but he dismissed my request, saying that he has full confididence that I will figure it out. My quota is gigantic but my spirit is weak. Any suggestions? Down in the South -   Dear Down in the South, I am sure that you are familiar with the biblical story about the tiny frail warrior David slaying the Giant, Goliath. If Goliath had been  a man of average height - who would've noticed? Who would've cared.? Remember the bigger the challenge the greater the rewards when you overcome them. Last year when you received your annual quota... (more)

Publishing Synergy: Blog, Twitter and Ulitzer

Government Cloud on Ulitzer Have you ever been given the task of building and executing an aggressive customer outreach program? Well I received my assignment about a year ago and trust me; the budget was not commensurate with the assigned goal. My particular need was to educate prospective Federal government customers on a new information technology trend. Known as cloud computing, this new approach blends service oriented architecture (SOA), virtualization technologies and a "pay-by-the-use" sales approach into a new IT delivery business model. Although this new approach promised the delivery of better constituent service at a reduced cost, risk adverse Federal agency decision makers needed to know much more before they would even consider cloud computing as an option. During a time of economic collapse and fiscal crisis, competing security, governance and procur... (more)

My Thoughts on Ulitzer

Ok, so, here are my thoughts on Ulitzer... As a blogger, I focus on traffic and I spend quite a lot of time optimizing my SEO. Since the target audience of my articles is much greater than the reach of my blog, Ulitzer is actually helping me increase my content reach. Moreover, Ulitzer does it in a very fair way since links back to my posts or other locations are without the evil "nofollow" - providing a nice SEO boost. It also gives me some good metrics that are very useful data points on the effectiveness of my blog articles. And last but not least, it allows my article to appears in the news listings of the two major search engines, which is a very nice channel extension. So, all of this means that, while Ulitzer might be seen as a competing channel to bloggers, I think that bloggers should realize the tremendous value it could bring to their blog. I think to mater... (more)

Present Customer Successes with Context

Facts are dry. Facts are without the context of the how, why and what. Facts that fly in the face of what prospects believe or “know” won’t get you any traction in your marketing. Even if they’re brilliant. Unless you use them as evidence behind a compelling story. For example: Our customers achieve 200% ROI, on average, within one quarter. Wow! Who wouldn’t like 200% ROI? In one quarter, no less. But what does that mean to your prospect? Below are some of the possible questions that standalone statistics can produce: What was their ROI in the first place? How much impact did that percentage really make to the business objective? How much was the investment the ROI is calculated against? How did they do it? Is it solely attributable to using your product, or did the whole company improve that much based on a variety of initiatives and process improvements? How hard ... (more)

Citizen Journalism as a Catalyst for Transforming Media

New Media on Ulitzer Another incident on the Bay Area Rapid Transit (BART) hits YouTube, and the world is once again asking the question if BART Police are using too much force, the police acted appropriately, or if BART passengers simply recorded a snapshot in time that could be interpreted at a later date. In the recent past, to find out what happened during an incident such as the most recent BART scuffle, you would be dependent on a newspaper's beat journalist to hang around a police station. He'd get a copy of the official police report, perhaps talk with one of his friends on the force, and transcribe what he gathered. Now news and media are real time. You can get Twitter tweets and video feeds from mobile phones, laptop computers, and reporters on the scene with CNN (or other international news sources). In many cases even established news outlets are starti... (more)

The Digital Buyer Rules in the 21st Century

Today I have posted a white paper on the Digital Buyer approach and why business providers must change their approach in order to obtain and retain more of them.  It's time companies and firms of all sizes organized their revenue efforts around The Digital Buyer's needs.  You don't want your organization to be the last guy who saw the train go by. From the paper... Buyer Exodus Worldwide, business decision makers and influencers of trillions of dollars of commerce are migrating to a digital buying experience improving the precision, speed and convenience of their choices.  They are looking for providers who understand and service their digital buying approach.  For the next decade, not only will more buyers go digital, their digital needs will escalate as buyers, customers and advocates.  Laggard providers will certainly lose business as these buyers migrate to mor... (more)

Salesforce Redefines Cloud 2 Redefinition with Dimdim Buy

Well, as Mr. White said in Pulp Fiction, "let's not start celebrating just yet" (or something to that effect.). He was referring to rehabbing a car; I'm referring to redefining an industry. Specifically, I'm thinking of Salesforce.com and its use of the term "Cloud 2." It threw that around last week in reference to its Heroku acquisition and the potential to redefine how Cloud apps are written and perform. Alas, Salesforce is now throwing the term around in a much more glib, and perhaps inaccurate way. It latest use of Cloud 2 comes with its acquisition of Dimdim (for $31 million), a company out of Massachusetts and Hyderabad, India that provides what it describes as a real-time collaborative environment along the lines of Facebook. Sounds fine, but has Facebook really been "training more than half a billion users worldwide on real time collaboration, including fee... (more)