The conversion rate of visitors to a website turning into buyers is an
extremely important part of a successful Internet marketing campaign. If
you’ve decided that you want to test a sales page for your product/service
here’s exactly how to do it.
The first thing you need to do is you really get inside their headspace. Walk
a mile in their shoes. What motivates them? What scares them? Then start
The headline is the first thing people will see and will only read on if
it’s of interest to them. Same as with a newspaper article. However, on the
Internet the headline is even more important as if they don’t like what it
is about they will not just read another story but click the back button and
So what captures people’s attention? A lot of things but in a sales
situation what you want to make the headline is a benefit. A strong benefit
to t... (more)
"Anyone who says there's a one-size-fits-all approach to strategy and
positioning simply doesn't get it. Great positioning is as unique as the
specific situation. Strategic positioning is as much an art as it is a
science. And each and every situation offers a blank canvas."
Learn How to create Positioning Stories that
Touch your Audience
It's Not About You Anymore
Last year I was a record setting sales rep at my company selling high tech
solutions. Today I received my annual quota for the new year and was shocked
to see that my account list shrunk by 10% and my quota is the highest in the
company. I am very frustrated with this. I attempted to negotiate a
reduced quota with my manager but he dismissed my request, saying that he has
full confididence that I will figure it out. My quota is gigantic but my
spirit is weak. Any suggestions?
Down in the South -
Dear Down in the South,
I am sure that you are familiar with the bib... (more)
Government Cloud on Ulitzer
Have you ever been given the task of building and executing an aggressive
customer outreach program?
Well I received my assignment about a year ago and trust me; the budget was
not commensurate with the assigned goal.
My particular need was to educate prospective Federal government customers on
a new information technology trend.
Known as cloud computing, this new approach blends service oriented
architecture (SOA), virtualization technologies and a "pay-by-the-use" sales
approach into a new IT delivery business model.
Although this new approach promis... (more)
Twitter has almost 21 million users up from over 1 million in June of 2008
according to Nielsen. Of course, the other way to look at this chart is how
much time is spent on these site or their stickiness. Facebook wins in
stickiness with over twelve pages per day per user according to Alexa.
All of this usage on Twitter doesn't mean Twitter is for every business use.
There are many people on the site who are just marketing their newest
money-making venture and of course, the more salacious side of life is
showing up. However, it's early in the game and Twitter has obviously struc... (more)
Social Machines: Integration of IoT and Social Networks
Download Slide Deck: ▸ Here
Learn how IoT, cloud, social networks and last but not least, humans, can be
integrated into a seamless integration of cooperative organisms both
cybernetic and biological. This has been enabled by recent advances in IoT
device capabilities, messaging frameworks, presence and collaboration
services, where devices can share information and make independent and human
assisted decisions based upon social status from other entities.
In his session at @ThingsExpo, Michael Heydt, founder of Seamless Th... (more)