Discussing the growing marketing and trends of Social Commerce

Social Commerce

Subscribe to Social Commerce: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Social Commerce: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories

Social Media on Ulitzer Bernie Borges' new book: Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketing. Bernie's book aims to give a macro view of social media marketing with a focus on "what it is" and "how" small and medium size businesses (SMB) can develop a strategy, implement it and measure results. Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketing covers these topics: Marketing 2.0 What is Web 2.0 and Social Media? Think Like a Publisher: Content Marketing The Lifecycle of Interaction in Social Media Marketing Measuring Results in Social Media Marketing Risks in Social Media Marketing Benefits of Social Media Marketing Case Studies - SMBs Succeding with Social Media We have invited Bernie Borges, the author of Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketi... (more)

My Quota is Gigantic!

Dear Lee, Last year I was a record setting sales rep at my company selling high tech solutions. Today I received my annual quota for the new year and was shocked to see that my account list shrunk by 10% and my quota is the highest in the company.  I am  very frustrated with this. I attempted to negotiate a reduced quota with my manager but he dismissed my request, saying that he has full confididence that I will figure it out. My quota is gigantic but my spirit is weak. Any suggestions? Down in the South -   Dear Down in the South, I am sure that you are familiar with the biblical story about the tiny frail warrior David slaying the Giant, Goliath. If Goliath had been  a man of average height - who would've noticed? Who would've cared.? Remember the bigger the challenge the greater the rewards when you overcome them. Last year when you received your annual quota... (more)

Publishing Synergy: Blog, Twitter and Ulitzer

Government Cloud on Ulitzer Have you ever been given the task of building and executing an aggressive customer outreach program? Well I received my assignment about a year ago and trust me; the budget was not commensurate with the assigned goal. My particular need was to educate prospective Federal government customers on a new information technology trend. Known as cloud computing, this new approach blends service oriented architecture (SOA), virtualization technologies and a "pay-by-the-use" sales approach into a new IT delivery business model. Although this new approach promised the delivery of better constituent service at a reduced cost, risk adverse Federal agency decision makers needed to know much more before they would even consider cloud computing as an option. During a time of economic collapse and fiscal crisis, competing security, governance and procur... (more)

A Tale of Three Companies

CRM on Ulitzer Amazon sells shoes. So does Zappos. Another company – where I have many friends, as I previously did significant consulting work for them – markets something entirely different. All, however, are particularly instructive about the future of business. The company I won’t name is involved in financial services. They have decided to terminate their entire marketing effort, and focus on explaining their products to prospective investors. The CEO said, “Our greatest value proposition to investors and financial intermediaries is the institutional approach that’s at the core of (our) global business.” Therefore, the company – according to its press release – stated that its “distribution network, meanwhile, will be revamped to provide more technical expertise, with traditional wholesalers being replaced by investment-oriented consultants.” There is a glari... (more)

Business Martial Arts Lesson – Nail Your Foot to the Floor

    This is Lesson No. 7 of a Continuing Series on How Martial Arts Skills can be Applied to Business Keep your energy centered – In Hapkido, one of your main thoughts is to stay centered on your energy. In the word Hapkido itself is the word "ki" which is your vital energy. Your ki or energy plus your natural body weight is difficult to for an unskilled opponent to overcome if you are trained on how to use it properly. When an opponent drives at you with uncontrolled energy or sometimes rage, you simple "nail your foot to the floor" thus centering your energy around your rotating hips, grab his un-centered energy and take them where you want them to go. Once you control their energy, you control everything. That’s why you will see people half the size of the opponent throw the heavier opponent with ease. Staying centered concentrates your energy while not stayin... (more)

eBay Sued by Skype Inventors for Infringement

The Internet’s terrible twosome, Skype and Kazaa inventors Niklas Zennstrom and Janus Friis, have thrown a monkey wrench into eBay’s plans to sell off 65% of Skype to an investor group led by Silver Lake and involving Netscape co-founder Marc Andreessen for around $2 billion. Zenstrom and Friis were clever enough to keep the P2P Global Index IP underneath Skype so they could reuse it for other ventures. As Joltid, which holds the IP, they sued eBay and the members of the investment group in federal court in California Wednesday charging copyright infringement and asking for damages and an injunction. The suit claims damages are mounting at the rate of more than 75 million a day. Joltid, which has a case against Skype pending in the UK, has already pulled its license to the software. The Silver Lake consortium includes Michelangelo Volpi, the ex-CEO of Joost, another... (more)

The Digital Buyer Rules in the 21st Century

Today I have posted a white paper on the Digital Buyer approach and why business providers must change their approach in order to obtain and retain more of them.  It's time companies and firms of all sizes organized their revenue efforts around The Digital Buyer's needs.  You don't want your organization to be the last guy who saw the train go by. From the paper... Buyer Exodus Worldwide, business decision makers and influencers of trillions of dollars of commerce are migrating to a digital buying experience improving the precision, speed and convenience of their choices.  They are looking for providers who understand and service their digital buying approach.  For the next decade, not only will more buyers go digital, their digital needs will escalate as buyers, customers and advocates.  Laggard providers will certainly lose business as these buyers migrate to mor... (more)

Revenue's Down, Let's Fire Sales

I met with a former client to discuss his company's current business. He wanted to pick my brain on how to best approach their opportunity to transform themselves, to reinvent and re-tune. In response to their flat (and somewhat declining) revenue, they've cut back their company resources across the board - but they've specifically reduced headcount in sales.  That surprised me.  Why would you cut sales when you need to drive revenue?   Beyond the obvious opportunity to let go of the dead weight?  I asked some questions and here's what I learned: The company released the bottom 15% of the sales force, the non-producers. I agree with that choice - separating the chaff is always a good step - even when revenues are up! The company also cut all sales resources in their top three emerging target markets.  The reps had been on board for less than 5 months and while they... (more)

First Sentence Syndrome Deadly to Email

If your inbox looks anything like mine, you're scanning and deleting your email rapidly, trying to sort through it all and find the stuff you need - as quickly as possible. The preview pane is a wonderful screening tool. Subject lines are often misleading so I tend to scan the opening sentence to see if I want to delete or continue. I want to know immediately if the message is relevant to me. Unfortunately, not many of those sentences get my attention. To put this in context, let's look at some real email first sentences: "I wanted to share with you the success of our [company] program which allows marketers to tap an influential group of [company's] readers for product sampling and reviews." Really? Why? I don't know you. I don't know who your readers are, or what they could mean for me. "I've been trying to contact you regarding your interest in the business implicat... (more)

Facebook’s Not Worth What It Was

Facebook’s value has dropped $3.5 billion since May. Russian investment house Digital Sky Technologies, which put $200 million in the social networking outfit two months ago in exchange for preferred shares, now wants to buy $100 million worth of common stock from current and former employees. It’s offering $14.77 a share. That price values Facebook at $6.5 billion. In May the valuation was $10 billion. But Reuters says Facebook’s common stock has been valued lately at around $4.7 billion by secondary markets that deal in private shares and other illiquid assets. The price Digital Sky is offering is more than Facebook had in mind last year when it considered setting up a program so employees could cash out. The idea evaporated with the recession. The two investments together would give Digital Sky a 3.5% piece of Facebook, which has yet to figure out how to monetiz... (more)

Positioning That Works

People often ask me for a written version of my process. They assume I have a paint-by-numbers approach to creating the strategies, positioning and stories that are part and parcel of my consulting business. They couldn't be more wrong. There is no one-size-fits-all approach to strategy and positioning. Anyone who says there's a one-size-fits-all approach simply doesn't get it. Strategic positioning is more art than science. And each and every client is a new canvas. Great positioning is as unique as every situation. You have to be flexible, nimble. My "methodology" is more a way of thinking about things. I don’t really have a checklist or set of step-by-step instructions. Positioning is best thought of as a matrix of elements that can be combined in various way to create a relevant and compelling story for the situation at hand. The key is to be concise with compell... (more)