Discussing the growing marketing and trends of Social Commerce

Social Commerce

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Ok, so, here are my thoughts on Ulitzer... As a blogger, I focus on traffic and I spend quite a lot of time optimizing my SEO. Since the target audience of my articles is much greater than the reach of my blog, Ulitzer is actually helping me increase my content reach. Moreover, Ulitzer does it in a very fair way since links back to my posts or other locations are without the evil "nofollow" - providing a nice SEO boost. It also gives me some good metrics that are very useful data points on the effectiveness of my blog articles. And last but not least, it allows my article to appears in the news listings of the two major search engines, which is a very nice channel extension. So, all of this means that, while Ulitzer might be seen as a competing channel to bloggers, I think that bloggers should realize the tremendous value it could bring to their blog. I think to mater... (more)

Publishing Synergy: Blog, Twitter and Ulitzer

Government Cloud on Ulitzer Have you ever been given the task of building and executing an aggressive customer outreach program? Well I received my assignment about a year ago and trust me; the budget was not commensurate with the assigned goal. My particular need was to educate prospective Federal government customers on a new information technology trend. Known as cloud computing, this new approach blends service oriented architecture (SOA), virtualization technologies and a "pay-by-the-use" sales approach into a new IT delivery business model. Although this new approach promised the delivery of better constituent service at a reduced cost, risk adverse Federal agency decision makers needed to know much more before they would even consider cloud computing as an option. During a time of economic collapse and fiscal crisis, competing security, governance and procur... (more)

Twenty Five Motivational Quotes and Thoughts for Today's Sales Leaders

The following represents twenty five of my favorite motivational, thought provoking and inspirational quotes which I have accumulated through the the years. I hope that you will find them useful, enjoyable and entertaining as you prepare to slay the competitive dragons! OVERCOMING OBSTACLES AND SETBACKS 1) Fall Down Seven Times Get up Eight. 2) If you are going through hell (lost a deal, behind plan, etc.) keep going. 3) Believe that you are going to turn this setback into a comeback! It is inevitable that some defeat will enter even the most victorious life. The human spirit is never finished when it is defeated... It is finished when it surrenders. PATIENCE 4) Walt Disney was turned down 302 times before he got financing for Disneyland. 5) A handful of Patience is worth more than a bushel of brains. 6) Patience is the ability to idle your motor when you feel like stripping... (more)

Exude Your Brand

Today’s “Exude Your Brand” is going to focus on fine-tuning your elevator pitch (how you introduce yourself in networking – online and in person) in fewer than 15 seconds. Why 15 seconds? When you are networking, you want to focus on engaging with other people, finding out more about them, how you might be able to provide them with a resource for a particular challenge, etc. Networking is all about giving. Therefore, the traditional sixty second elevator pitch shifts more focus on you. One of my colleagues, Susan Chritton of Pathways, found a great resource to keep your elevator pitch short and simple. You can visit their website at http://www.15secondpitch.com/new/. The feature I appreciate is that they only give you 500 characters total to write your pitch. The Pitch Wizard asks you a series of questions to help you formulate your statement. What’s the beauty in c... (more)

Evolve and Thrive

Intelligence is the ability to adapt to change. ~Stephen Hawking Embracing change is a key to business and personal growth. With change comes opportunity for distinction and value, new markets and new life. Without change we stagnate. We all know that change is a given. It’s pretty obvious. Five years ago no one had heard of a Wii. Phones were still separate from MP3 players.  The idea of selling over the web was a joke only a decade ago – no more. We do change in our businesses.  We re-position our brands, enhance our products, modernize our facilities, invest in systems and staff to enhance our efficiencies. We update our offices, revamp our websites and evolve in so many ways to stay hip with our markets.  Yet we don’t change in the most important way. We hold on to our status quo thinking and beliefs, about our markets and our business. We relive our corporate leg... (more)

The Future of Cloud Computing – A Study

Recently, I became an executive advisor to Kaavo, a Cloud Applications Management software company. Kaavo is in a unique position to capitalize on the soon to be obvious need to manage applications on the cloud. It's interesting to see the cloud computing predictions and how it will change the way we work with applications. Overview A solid majority of technology experts and stakeholders participating in the fourth Future of the Internet survey expect that by 2020 most people will access software applications online and share and access information through the use of remote server networks, rather than depending primarily on tools and information housed on their individual, personal computers. They say that cloud computing will become more dominant than the desktop in the next decade. In other words, most users will perform most computing and communicating activitie... (more)

FeedMagnet - Obvious Social Value Simplified

Social media can be a vexing component of the overall marketing effort.  On one hand, hundreds of millions of people use it.  On the other hand, how does a company make use of it?  The power of the network is the number of people on the network itself.  The beauty of a popular platform is that the more time that more people stay on the network, it looks like a good advertising opportunity.  Unfortunately, the Digital Buyer can be very savvy about ignoring ads so it makes it particularly challenging to advertise with any great success.  To address this, FeedMagnet takes the true value out of social network and puts back to work for the brand. In the new digital world, what others say about you is infinitely more important and viral than what you say about yourself.  FeedMagnet takes what others say about your brand from the social networks and presents it at whateve... (more)

Trends in Social Media – 2012

Struggle and Contradiction in four different dimensions – that's how I summarize the trend in social media. Open Web vs. Walled Social Media Social Media Usage vs. Social Media ROI Adding Social Dimension to Search vs. Biasing the Search Result Media Convergence vs. Social Media Proliferation Having said that I need to admit that in another dimension there is no struggle, no contradiction – it is going up … up … up. Usage of Social Media Through Mobile Whichever statistics you look at – whatever prediction you see; more people are accessing social media sites through their smartphones and tablets. More social media applications are getting downloaded. This trend is not going to decelerate in the near future. The State of Media: The Social Media Report – Q3 2011 from Nielsen brings out these interesting facts: Close to 40% user access social media content from their m... (more)

Are We All on the Same Page?

I listened to a new client's 'pitch' yesterday. Turns out they have a great story. There are just a few glitches. One in particular is pretty common - and a potential killer. The client is so brilliant they lose everyone in the process of telling their story. This team understands their positioning story and Pivot Points; their company value, market/customers and offerings. They have intellectual property that truly is game changing. Their vision for the future is simply jaw-dropping, even to a jaded geek like me.  But it takes a while, a long while, for customers to 'get' their story. Why? Because their solution IS game changing. It's innovative and yet oh-so-simple in its approach. People have a hard time understanding because it is out-of-the-box thinking. It's a new paradigm - and that means the audience has to grasp a new way to think about a known topic. Many ... (more)

Here’s A Public Agency That Really Understands Content Marketing

AC Transit’s Dedicated Site, ACTForMe.org, Paints a Brilliant and Loving Portrait of the Benefits of Public Transit AC Transit operates a very sophisticated bus transportation system in the San Francisco Bay area, handling more than 65 million passengers annually in an area covering 364 square miles.  That’s pretty impressive.  But what really impressed me is the fact that they also make excellent use of the web to tell a story that turns taking the bus into the obvious transportation choice. AC Transit has created ACT for Me as “Your Guide to the Future of Public Transit.”  They illustrate why AC Transit should be an integral part of your life by sharing a creative range of content—from user-generated videos, to a savings calculator, to a discussion of community and environment benefits, and the exciting future of transit. Lots of images of happy riders with capsu... (more)

Marketing Like the Big Boys

Small and mid-sized business owners: have you ever felt like you're a small fish swimming in a huge ocean against the tide? You're not sure how to reach your target audience to drive new business, especially amidst stiff competition from big competitors with huge marketing budgets? Stop swimming in circles: the Bailiwick Company can show you the fast lane to reaching your goals by leveraging existing customers to win new business. Boutique marketing and communications services firm, Bailiwick Company, announced two new service offers targeted at small- to mid-sized businesses yesterday while exhibiting at the Telx 2009 Customer Business Exchange - or CBX - Show that can help businesses leverage satisfied customers to help accelerate the sales cycle and win new business. Bailiwick's "The Right Reference" program offers concrete plans for building a successful custome... (more)