Discussing the growing marketing and trends of Social Commerce

Social Commerce

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Although I think these gadgets are lightweight for any kind of serious user, I can't help but think this feeds Google's overall social strategy that must be drawn up on some war room wall at Google.  I think Google could given us more to save time working with our current social networks and social bookmarking.  If you're not saving me time, I'm still trying to find the value. From a blog posted by Marissa Mayer, VP, Search Products & User Experience and Rose Yao, iGoogle Product Manager: We launched iGoogle in 2005 as a way for people to quickly and easily personalize their Google experience with all the information on the web that was most useful to them. Now tens of millions of people choose to use their iGoogle homepage to check email, track the news, watch videos, chat with friends and much more. Today, we're pleased to tell you about the new social features... (more)

Publishing Synergy: Blog, Twitter and Ulitzer

Government Cloud on Ulitzer Have you ever been given the task of building and executing an aggressive customer outreach program? Well I received my assignment about a year ago and trust me; the budget was not commensurate with the assigned goal. My particular need was to educate prospective Federal government customers on a new information technology trend. Known as cloud computing, this new approach blends service oriented architecture (SOA), virtualization technologies and a "pay-by-the-use" sales approach into a new IT delivery business model. Although this new approach promised the delivery of better constituent service at a reduced cost, risk adverse Federal agency decision makers needed to know much more before they would even consider cloud computing as an option. During a time of economic collapse and fiscal crisis, competing security, governance and procur... (more)

Welcome to My Ulitzer Home Page

I am Robin Van Auken, founder of The Omnibus, an alliance of writers and editors, digital publishers, historical researchers, public relation specialists, graphic artists and web designers. Organized in 2001, it has kept its mission clear: To help our members and our clients preserve, present and profit from their most distinctive asset: their stories. Are you engaged in a project that requires research, editorial assistance, eBook development and publishing, marketing or Internet promotion? Contact us to talk about your idea. We’re here to help you reach your goal. The Omnibus is available to assist whether you are researching a family history, writing a novel or planning a corporate anniversary. We work with individuals, non-profit organizations, schools, colleges, private companies and municipalities. On the Internet at http://www.TheOmnibus.net Editorial Assista... (more)

Screaming Louder Won't Help

When the economy trends down, it’s challenging enough to address people’s uncertainty and concerns. Buyers tend to hunker down and avoid anything that isn’t already a project in progress, sometimes even standing by while those projects shut down in mid-stage. You may start to notice a drop off in responses to your email campaigns. This can lead to a bit of uncertainty of your own in regards to your ability to maintain marketing effectiveness during the economic downturn. Often, in our tendency to respond to this perceived dip in prospect interest, we up our instances of email communications thinking, if we can just get them to pay attention, we’ll be okay. This high-volume repetition of your message is akin to “screaming louder.” It’s actually perceived as monotonous, annoying and makes people click the delete key even faster to avoid you. Not to mention that it make... (more)

Groupware Meets Social Networks

So here it is. Finally. Our very first social media collaboration solution. Why should you care? Because it is your data that is hidden online in SaaS. Because it is your data that resides with all those social networks you are a part of. Because it is different systems you use for different contexts in your life. And because the social features in Open-Xchange allow you to get control, and your data back. The Internet is too much to consume for any individual. So it is sheer luck, and professional help from the (online) press that gets you your daily potion of information. The success of Twitter proves that social filters and network effects for interesting information are valuable additions. But it is still you, the consumer, who has to sift through everything. And collect everything. And then lose track of everything you heard. Sure, the more structured individu... (more)

Welch, This Oracle Is Just What the Doctor Ordered

Organizations and their leaders can react in different ways during tough times. With many industries experiencing tumultuous and fundamental change compounded by recession, it is more daunting then ever for leaders to understand what the best choices are for the future. From Lencioni’s Five Dysfunctions to Collin’s Good to Great , theories abound regarding the relevant paths to success. Such uncertainty makes the advice of those who have “been there and done that” quite refreshing. Jack Welch should be the “poster child” for such enlightened and valuable counsel . As with the Oracle character from the Matrix films, he possesses the power of foresight, and his experience serves to advise and guide those attempting to overcome serious challenges. His back to basics philosophy, founded on the four pillars of mission, behaviors, cando... (more)

Twitter, Linked In, Ning and Ulitzer: Easy Personal Branding Strategy

Social Media on Ulitzer I use all of these social media tools and although they haven't put me on my own island in the Caribbean yet, I'm very pleased with the combined results. 1. Twitter – It’s the fastest way to share that you have created something of value. As a bonus, Tweetdeck or CoTweet are good ways to manage your Twitter efforts and research. Huge audience with lots of active participants. There are a few shady characters on Twitter but just like being at Grand Central Station, you just step aside and keep moving. It doesn't mean you eschew the benefit. Micro-blogging is probably here to stay so it's a good idea to get up on good habits regardless of what future tools look like. 2. Linked In – It’s the professional network standard where people will find you. A terrific way to maintain knowledge of what former colleagues are doing now. You can also join gr... (more)

Ulitzer vs. Ning

My original post in late June was based on two weeks of using Ulitzer and Ning.  I've added additional thoughts after two months of use. The obvious point for me is that the sites have two different objectives for the writers.  For Ning, the writer is trying to be involved in a niche social network from scratch.  For example, I have built my own social network for marketers and salespeople called BuyerSteps.  I created BuyerSteps as a way for other professionals to join in a conversation around the 21st century buyer.  So, Ning represents a way to build a community. In the case of Ulitzer, as a writer I am focused on getting readers from within an existing audience.  There are already thousands of readers coming to the Ulitzer site, so if they are interested in my topics such as marketing, they will find my articles as well as others.  Ulitzer allows the writer the ... (more)

Twitter 101 Guide for Business

Twitter on Ulitzer As more and more people are using Twitter, there is more effort being made by individuals and businesses to leverage Twitter as a business tool. Twitter recently published a Twitter Business Usage Guide.  There are three sections to this guide that include Getting Started, Best Practices and Case Studies. Here is the usage guide intro from Twitter, I encourage you to read the actual guide. Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter. When people working in the Empire State Building twittered that they were craving ice cream delivery, ... (more)

New Research Report - Netbook Shipments Twice as High as Laptops

Workers who commute or travel find that Netbooks are just much more travel friendly than larger laptops.  For salespeople who want more space in their bag or even marketers who will present using a projector, Netbooks make sense.  The truth is which applications being delivered on the cloud and the ever-accessible Internet, it's little surprise that Netbook purchasing has accelerated. From the world of things just keep getting smaller...this recent report from DisplaySearch, an NPD Company. Mini-Note PC (Netbook) Shipments Grow at Twice the Rate of Notebook PCs in Q2’09 Sort Date: 08312009 AUSTIN, TEXAS, August 31, 2009—In Q2’09, the total notebook PC market posted strong Q/Q and Y/Y growth as units surged past the 38 million mark, as reported in the DisplaySearch Q3’09 Quarterly Notebook PC Shipment and Forecast Report. The mini-note PC (netbook) market was particu... (more)

Who is REALLY on Twitter?

Social media has become an integral part of our PR campaigns at BLASTmedia, especially Twitter. Clients often ask us, "Who is using Twitter and why should it matter to us?" eMarketer recently published an article that answers both of those questions, and many more. Want to know the demographics and usage habits of the microblogging crowd? Read this article! Here are a few highlights: More than one-half of all Twitter users (53%) are women, and the majority are young. 75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. ... (more)