Discussing the growing marketing and trends of Social Commerce

Social Commerce

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Social Media on Ulitzer I use all of these social media tools and although they haven't put me on my own island in the Caribbean yet, I'm very pleased with the combined results. 1. Twitter – It’s the fastest way to share that you have created something of value. As a bonus, Tweetdeck or CoTweet are good ways to manage your Twitter efforts and research. Huge audience with lots of active participants. There are a few shady characters on Twitter but just like being at Grand Central Station, you just step aside and keep moving. It doesn't mean you eschew the benefit. Micro-blogging is probably here to stay so it's a good idea to get up on good habits regardless of what future tools look like. 2. Linked In – It’s the professional network standard where people will find you. A terrific way to maintain knowledge of what former colleagues are doing now. You can also join gr... (more)

Ulitzer vs. Ning

My original post in late June was based on two weeks of using Ulitzer and Ning.  I've added additional thoughts after two months of use. The obvious point for me is that the sites have two different objectives for the writers.  For Ning, the writer is trying to be involved in a niche social network from scratch.  For example, I have built my own social network for marketers and salespeople called BuyerSteps.  I created BuyerSteps as a way for other professionals to join in a conversation around the 21st century buyer.  So, Ning represents a way to build a community. In the case o... (more)

Herman Cain’s 999 Plan – A Marketing Perspective

It is difficult to ignore Herman Cain’s charisma.  Everyone I have spoken to seems to find the Republican presidential candidate likeable. The former Godfather’s Pizza CEO certainly comes across as someone who knows a lot more than how to sell pizza.  In last night’s debate in New Hampshire, he leaned on his 999 taxation message that received commentary from the other candidates. If you are unaware of what 999 means, it’s 9% income tax, 9% corporate tax and 9% sales tax. The 999 plan also translates into good marketing. An island of simplicity in an ocean of complexity is often ... (more)

IoT and Social Networks | @ThingsExpo #IoT #M2M #InternetOfThings

Social Machines: Integration of IoT and Social Networks Download Slide Deck: ▸ Here Learn how IoT, cloud, social networks and last but not least, humans, can be integrated into a seamless integration of cooperative organisms both cybernetic and biological. This has been enabled by recent advances in IoT device capabilities, messaging frameworks, presence and collaboration services, where devices can share information and make independent and human assisted decisions based upon social status from other entities. In his session at @ThingsExpo, Michael Heydt, founder of Seamless Th... (more)

Tales Keep Prospects Talking

We all talk about defining leads, managing leads, the nurturing process and other facets of lead generation, but the most important component of good lead generation is overlooked - the content strategy. Demand generation communications are often approached in a one-off fashion as a reaction to an upcoming milestone, like a new product launch, or an event, such as webinar registration. When that’s over, the campaign is discarded in favor of the next “hot” idea in the market. We talk at our prospects and customers in single threaded, one-way electronic statements – when we have th... (more)

Welcome to My Ulitzer Home Page

I am Robin Van Auken, founder of The Omnibus, an alliance of writers and editors, digital publishers, historical researchers, public relation specialists, graphic artists and web designers. Organized in 2001, it has kept its mission clear: To help our members and our clients preserve, present and profit from their most distinctive asset: their stories. Are you engaged in a project that requires research, editorial assistance, eBook development and publishing, marketing or Internet promotion? Contact us to talk about your idea. We’re here to help you reach your goal. The Omnibus i... (more)