Discussing the growing marketing and trends of Social Commerce

Social Commerce

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The conversion rate of visitors to a website turning into buyers is an extremely important part of a successful Internet marketing campaign. If you’ve decided that you want to test a sales page for your product/service here’s exactly how to do it. The first thing you need to do is you really get inside their headspace. Walk a mile in their shoes. What motivates them? What scares them? Then start with... Headline The headline is the first thing people will see and will only read on if it’s of interest to them. Same as with a newspaper article. However, on the Internet the headline is even more important as if they don’t like what it is about they will not just read another story but click the back button and you’re done. So what captures people’s attention? A lot of things but in a sales situation what you want to make the headline is a benefit. A strong benefit to t... (more)

Will Social Media Replace the Need for In-Person Meetings?

Remember, we're human beings and after all isn't that what this social media thing is all about? Isn't it about connecting people to people? Connecting people to you, your product, your service, your solution? And what will happen in the future? It will be about connecting clients to clients where they will discuss you, your product recommendations, your service standards, and results of the solutions you recommended. How will you ever provide this high level of connectivity? Will it come through B2B, P2P, LinkedIn, Twitter, Facebook, some "killer apps" or F2F meetings? Finally the correct answer is ALL OF THE ABOVE - IT'S ALL INTEGRATED! And YOUR's is the FACE of the new emerging integrated approach to customer connectivity. So you're frightened of this new world of connectivity, that's human. You want things to remain the same, that's human. Before you take the ne... (more)

Social Media on Ulitzer - Strategy Nets New AUM for RIA

Social Media on Ulitzer RIAbiz.com recently discussed the findings of an August 24-25, 2009 Investment News survey conducted on the Twitter habits of the financial-advisory community.  Not surprisingly the survey reveals that "a mere 14.9% of financial advisers say they communicate with clients or colleagues through Twitter.  Meanwhile, only 44.9% and 43.8% of advisers say they use LinkedIn and Facebook, respectively, the survey found". Have RIAbiz.com and Investment News missed the point?  It's not about Twitter, Facebook or LinkedIn!  It's about communicating with one's customers and clients utilizing ALL the tools available! So, what's my point? Practical, functional, and sensible go a long way to enhancing the relationships financial advisors are trying to create between themselves and their customers and clients, with or without social media tools.  Social me... (more)

Five Steps to Ensure a Clean CRM Database that Builds Relationships

CRM on Ulitzer When speaking with a partner of a local law firm, he lamented about their database, "Just getting our holiday card list right requires a monumental effort!"  Many times sales leads in the database are kept long past their shelf life which means they no longer hold any revenue potential and should be jetissoned. A well-known stumbling block for anyone who has worked in marketing or sales is bad data.  While there are many protective measures companies can employ to make sure they are operating with clean data such as Access Hoovers as a plug-in to Microsoft's Customer Relationship Management software, you will only realize the full potential of your marketing efforts using CRM with clean data. Though it seems trivial, even the distribution of holiday cards has created many a headache at professional services firms. Database maintenance requires daily ... (more)

Two Questions for Branding in the Web 2.0 World: Is It Up? Is It Fast?

Keeping your brand alive and well on the Web isn't as easy as it looks. There are few things as important as your reputation, and in the Web 2.0 economy, your reputation is increasingly tied to your web presence. So keeping the website up, available, and responding quickly is critical not only for success, but also for survival. If you think about it, a website's reputation on the Internet can be boiled down to two questions: ‘Is it up?' and ‘Is it fast?' Sure, some websites just make it look easy. Take Google, which is always up and always blazing fast. When was the last time you connected to the Internet, typed in google.com, and nothing came up? While you have the triumph of Google on one side of the coin, you have other sites that are cautionary tales. These days, major site outages make the news. Amazon.com had problems on June 6 of this year, and that outage ... (more)

It's Not About You Anymore

  "Anyone who says there's a one-size-fits-all approach to strategy and positioning simply doesn't get it. Great positioning is as unique as the specific situation. Strategic positioning is as much an art as it is a science. And each and every situation offers a blank canvas." Learn How to create Positioning Stories that Touch your Audience It's Not About You Anymore ... (more)

Welcome to My Ulitzer Home Page

I am Robin Van Auken, founder of The Omnibus, an alliance of writers and editors, digital publishers, historical researchers, public relation specialists, graphic artists and web designers. Organized in 2001, it has kept its mission clear: To help our members and our clients preserve, present and profit from their most distinctive asset: their stories. Are you engaged in a project that requires research, editorial assistance, eBook development and publishing, marketing or Internet promotion? Contact us to talk about your idea. We’re here to help you reach your goal. The Omnibus is available to assist whether you are researching a family history, writing a novel or planning a corporate anniversary. We work with individuals, non-profit organizations, schools, colleges, private companies and municipalities. On the Internet at http://www.TheOmnibus.net Editorial Assista... (more)

Facebook’s Not Worth What It Was

Facebook’s value has dropped $3.5 billion since May. Russian investment house Digital Sky Technologies, which put $200 million in the social networking outfit two months ago in exchange for preferred shares, now wants to buy $100 million worth of common stock from current and former employees. It’s offering $14.77 a share. That price values Facebook at $6.5 billion. In May the valuation was $10 billion. But Reuters says Facebook’s common stock has been valued lately at around $4.7 billion by secondary markets that deal in private shares and other illiquid assets. The price Digital Sky is offering is more than Facebook had in mind last year when it considered setting up a program so employees could cash out. The idea evaporated with the recession. The two investments together would give Digital Sky a 3.5% piece of Facebook, which has yet to figure out how to monetiz... (more)

Twitter, Linked In, Ning and Ulitzer: Easy Personal Branding Strategy

Social Media on Ulitzer I use all of these social media tools and although they haven't put me on my own island in the Caribbean yet, I'm very pleased with the combined results. 1. Twitter – It’s the fastest way to share that you have created something of value. As a bonus, Tweetdeck or CoTweet are good ways to manage your Twitter efforts and research. Huge audience with lots of active participants. There are a few shady characters on Twitter but just like being at Grand Central Station, you just step aside and keep moving. It doesn't mean you eschew the benefit. Micro-blogging is probably here to stay so it's a good idea to get up on good habits regardless of what future tools look like. 2. Linked In – It’s the professional network standard where people will find you. A terrific way to maintain knowledge of what former colleagues are doing now. You can also join gr... (more)

Growing Adoption of Web 2.0: Are Enterprises Ready?

According to a new report by Forrester Research, despite a long-term future marked by commoditization, enterprise spending on Web 2.0 technologies will surge over the next five years, growing 43 percent each year to reach $4.6 billion globally by 2013. The 5-year enterprise Web 2.0 forecast includes technologies such as social networking, RSS, blogs, wikis, mashups, podcasting, and widgets. The enterprise Web 2.0 market, which includes the deployment of tools like blogs, wikis, and social networking within the enterprise, was a growing force in enterprise software in 2007 - 2008. While the market is still quite immature, it will continue to gain importance in 2008 as an increasing number of firms look to enterprise Web 2.0 tools to solve long-standing information worker problems. As a result, Forrester expects to see strong demand growth for tools like enterprise R... (more)

Business Martial Arts Lesson – Nail Your Foot to the Floor

    This is Lesson No. 7 of a Continuing Series on How Martial Arts Skills can be Applied to Business Keep your energy centered – In Hapkido, one of your main thoughts is to stay centered on your energy. In the word Hapkido itself is the word "ki" which is your vital energy. Your ki or energy plus your natural body weight is difficult to for an unskilled opponent to overcome if you are trained on how to use it properly. When an opponent drives at you with uncontrolled energy or sometimes rage, you simple "nail your foot to the floor" thus centering your energy around your rotating hips, grab his un-centered energy and take them where you want them to go. Once you control their energy, you control everything. That’s why you will see people half the size of the opponent throw the heavier opponent with ease. Staying centered concentrates your energy while not stayin... (more)