Ok, so, here are my thoughts on Ulitzer...
As a blogger, I focus on traffic and I spend quite a lot of time optimizing
Since the target audience of my articles is much greater than the reach of my
blog, Ulitzer is actually helping me increase my content reach.
Moreover, Ulitzer does it in a very fair way since links back to my posts or
other locations are without the evil "nofollow" - providing a nice SEO boost.
It also gives me some good metrics that are very useful data points on the
effectiveness of my blog articles.
And last but not least, it allows my article to appears in the news listings
of the two major search engines, which is a very nice channel extension.
So, all of this means that, while Ulitzer might be seen as a competing
channel to bloggers, I think that bloggers should realize the tremendous
value it could bring to their blog.
I think to mater... (more)
Government Cloud on Ulitzer
Have you ever been given the task of building and executing an aggressive
customer outreach program?
Well I received my assignment about a year ago and trust me; the budget was
not commensurate with the assigned goal.
My particular need was to educate prospective Federal government customers on
a new information technology trend.
Known as cloud computing, this new approach blends service oriented
architecture (SOA), virtualization technologies and a "pay-by-the-use" sales
approach into a new IT delivery business model.
Although this new approach promised the delivery of better constituent
service at a reduced cost, risk adverse Federal agency decision makers needed
to know much more before they would even consider cloud computing as an
During a time of economic collapse and fiscal crisis, competing security,
governance and procur... (more)
The following represents twenty five of my favorite motivational, thought
provoking and inspirational quotes which I have accumulated through the the
years. I hope that you will find them useful, enjoyable and entertaining as
you prepare to slay the competitive dragons!
OVERCOMING OBSTACLES AND SETBACKS
1) Fall Down Seven Times Get up Eight.
2) If you are going through hell (lost a deal, behind plan, etc.) keep going.
3) Believe that you are going to turn this setback into a comeback!
It is inevitable that some defeat will enter even the most victorious life.
The human spirit is never finished when it is defeated... It is finished when
4) Walt Disney was turned down 302 times before he got financing for
5) A handful of Patience is worth more than a bushel of brains.
6) Patience is the ability to idle your motor when you feel like stripping... (more)
Today’s “Exude Your Brand” is going to focus on fine-tuning your
elevator pitch (how you introduce yourself in networking – online and in
person) in fewer than 15 seconds. Why 15 seconds? When you are networking,
you want to focus on engaging with other people, finding out more about them,
how you might be able to provide them with a resource for a particular
challenge, etc. Networking is all about giving. Therefore, the traditional
sixty second elevator pitch shifts more focus on you.
One of my colleagues, Susan Chritton of Pathways, found a great resource to
keep your elevator pitch short and simple. You can visit their website at
http://www.15secondpitch.com/new/. The feature I appreciate is that they only
give you 500 characters total to write your pitch. The Pitch Wizard asks you
a series of questions to help you formulate your statement.
What’s the beauty in c... (more)
Intelligence is the ability to adapt to change. ~Stephen Hawking
Embracing change is a key to business and personal growth. With change comes
opportunity for distinction and value, new markets and new life.
Without change we stagnate.
We all know that change is a given. It’s pretty obvious. Five years ago no
one had heard of a Wii. Phones were still separate from MP3 players.
The idea of selling over the web was a joke only a decade ago – no more.
We do change in our businesses. We re-position our brands, enhance our
products, modernize our facilities, invest in systems and staff to enhance
our efficiencies. We update our offices, revamp our websites and evolve in so
many ways to stay hip with our markets.
Yet we don’t change in the most important way. We hold on to our status quo
thinking and beliefs, about our markets and our business. We relive our
corporate leg... (more)
Recently, I became an executive advisor to Kaavo, a Cloud Applications
Management software company. Kaavo is in a unique position to capitalize on
the soon to be obvious need to manage applications on the cloud. It's
interesting to see the cloud computing predictions and how it will change the
way we work with applications.
A solid majority of technology experts and stakeholders participating in the
fourth Future of the Internet survey expect that by 2020 most people will
access software applications online and share and access information through
the use of remote server networks, rather than depending primarily on tools
and information housed on their individual, personal computers. They say that
cloud computing will become more dominant than the desktop in the next
decade. In other words, most users will perform most computing and
communicating activitie... (more)
Social media can be a vexing component of the overall marketing effort. On
one hand, hundreds of millions of people use it. On the other hand, how
does a company make use of it? The power of the network is the number of
people on the network itself. The beauty of a popular platform is that the
more time that more people stay on the network, it looks like a good
advertising opportunity. Unfortunately, the Digital Buyer can be very savvy
about ignoring ads so it makes it particularly challenging to advertise with
any great success. To address this, FeedMagnet takes the true value out of
social network and puts back to work for the brand.
In the new digital world, what others say about you is infinitely more
important and viral than what you say about yourself. FeedMagnet takes what
others say about your brand from the social networks and presents it at
Struggle and Contradiction in four different dimensions – that's how I
summarize the trend in social media.
Open Web vs. Walled Social Media Social Media Usage vs. Social Media ROI
Adding Social Dimension to Search vs. Biasing the Search Result Media
Convergence vs. Social Media Proliferation
Having said that I need to admit that in another dimension there is no
struggle, no contradiction – it is going up … up … up.
Usage of Social Media Through Mobile
Whichever statistics you look at – whatever prediction you see; more people
are accessing social media sites through their smartphones and tablets. More
social media applications are getting downloaded. This trend is not going to
decelerate in the near future.
The State of Media: The Social Media Report – Q3 2011 from Nielsen brings
out these interesting facts:
Close to 40% user access social media content from their m... (more)
I listened to a new client's 'pitch' yesterday. Turns out they have a great
story. There are just a few glitches. One in particular is pretty common -
and a potential killer.
The client is so brilliant they lose everyone in the process of telling their
This team understands their positioning story and Pivot Points; their company
value, market/customers and offerings. They have intellectual property that
truly is game changing. Their vision for the future is simply jaw-dropping,
even to a jaded geek like me.
But it takes a while, a long while, for customers to 'get' their story.
Because their solution IS game changing. It's innovative and yet oh-so-simple
in its approach. People have a hard time understanding because it is
out-of-the-box thinking. It's a new paradigm - and that means the audience
has to grasp a new way to think about a known topic.
Many ... (more)
AC Transit’s Dedicated Site, ACTForMe.org, Paints a Brilliant and Loving
Portrait of the Benefits of Public Transit
AC Transit operates a very sophisticated bus transportation system in the San
Francisco Bay area, handling more than 65 million passengers annually in an
area covering 364 square miles. That’s pretty impressive.
But what really impressed me is the fact that they also make excellent use of
the web to tell a story that turns taking the bus into the obvious
AC Transit has created ACT for Me as “Your Guide to the Future of Public
Transit.” They illustrate why AC Transit should be an integral part of
your life by sharing a creative range of content—from user-generated
videos, to a savings calculator, to a discussion of community and environment
benefits, and the exciting future of transit.
Lots of images of happy riders with capsu... (more)
Small and mid-sized business owners: have you ever felt like you're a small
fish swimming in a huge ocean against the tide? You're not sure how to reach
your target audience to drive new business, especially amidst stiff
competition from big competitors with huge marketing budgets? Stop swimming
in circles: the Bailiwick Company can show you the fast lane to reaching your
goals by leveraging existing customers to win new business.
Boutique marketing and communications services firm, Bailiwick Company,
announced two new service offers targeted at small- to mid-sized businesses
yesterday while exhibiting at the Telx 2009 Customer Business Exchange - or
CBX - Show that can help businesses leverage satisfied customers to help
accelerate the sales cycle and win new business. Bailiwick's "The Right
Reference" program offers concrete plans for building a successful custome... (more)