Discussing the growing marketing and trends of Social Commerce

Social Commerce

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Optimizing website performance is a challenging task. Websites are composed of many moving parts - both on the client and on the server - and optimizing performance requires a multi-faceted approach that addresses potential problems in all moving parts. Performance bottlenecks are caused by an array of problems, from browser mechanics to server configuration, and a clear understanding of how to address these problems will provide AJAX ASP.NET developers with the tools necessary to make any website faster. What Does It Mean to Optimize Performance? Before any discussion about improving website performance begins, it's very important to ensure a clear understanding of what "performance" means in this context. With websites in particular, it's easy to confuse the terms "performance" and "scale." Both are important, but each focuses on a separate aspect of building a hig... (more)

Publishing Synergy: Blog, Twitter and Ulitzer

Government Cloud on Ulitzer Have you ever been given the task of building and executing an aggressive customer outreach program? Well I received my assignment about a year ago and trust me; the budget was not commensurate with the assigned goal. My particular need was to educate prospective Federal government customers on a new information technology trend. Known as cloud computing, this new approach blends service oriented architecture (SOA), virtualization technologies and a "pay-by-the-use" sales approach into a new IT delivery business model. Although this new approach promised the delivery of better constituent service at a reduced cost, risk adverse Federal agency decision makers needed to know much more before they would even consider cloud computing as an option. During a time of economic collapse and fiscal crisis, competing security, governance and procur... (more)

Two Questions for Branding in the Web 2.0 World: Is It Up? Is It Fast?

Keeping your brand alive and well on the Web isn't as easy as it looks. There are few things as important as your reputation, and in the Web 2.0 economy, your reputation is increasingly tied to your web presence. So keeping the website up, available, and responding quickly is critical not only for success, but also for survival. If you think about it, a website's reputation on the Internet can be boiled down to two questions: ‘Is it up?' and ‘Is it fast?' Sure, some websites just make it look easy. Take Google, which is always up and always blazing fast. When was the last time you connected to the Internet, typed in google.com, and nothing came up? While you have the triumph of Google on one side of the coin, you have other sites that are cautionary tales. These days, major site outages make the news. Amazon.com had problems on June 6 of this year, and that outage ... (more)

Convert Your Site Visitors Into Paying Customers

The conversion rate of visitors to a website turning into buyers is an extremely important part of a successful Internet marketing campaign. If you’ve decided that you want to test a sales page for your product/service here’s exactly how to do it. The first thing you need to do is you really get inside their headspace. Walk a mile in their shoes. What motivates them? What scares them? Then start with... Headline The headline is the first thing people will see and will only read on if it’s of interest to them. Same as with a newspaper article. However, on the Internet the headline is even more important as if they don’t like what it is about they will not just read another story but click the back button and you’re done. So what captures people’s attention? A lot of things but in a sales situation what you want to make the headline is a benefit. A strong benefit to t... (more)

Marketing Like the Big Boys

Small and mid-sized business owners: have you ever felt like you're a small fish swimming in a huge ocean against the tide? You're not sure how to reach your target audience to drive new business, especially amidst stiff competition from big competitors with huge marketing budgets? Stop swimming in circles: the Bailiwick Company can show you the fast lane to reaching your goals by leveraging existing customers to win new business. Boutique marketing and communications services firm, Bailiwick Company, announced two new service offers targeted at small- to mid-sized businesses yesterday while exhibiting at the Telx 2009 Customer Business Exchange - or CBX - Show that can help businesses leverage satisfied customers to help accelerate the sales cycle and win new business. Bailiwick's "The Right Reference" program offers concrete plans for building a successful custome... (more)

IT Lessons from the King of Pop

Want to change the face of IT in your organization? You might find inspiration from a very unlikely source: Michael Jackson. You don't have to be a fan of the late superstar to recognize how the mega-successful Jackson changed the face of music. Can the face of IT be changed by following some of Jackson's best practices? Here are some insights straight from NeverLand that IT managers can consider to help change the perception of IT within their organizations. 1. Innovate by looking internally.  When Jackson changed the world of dance, he did not seek inspiration from areas outside the world of contemporary dance. He looked to a familiar and close community for creativity:  hip-hop dancers. That's where much of his innovative choreography came from. From an IT perspective, some IT managers look outside their organizations for innovative best practices and inspiration. ... (more)

Best Read "Content Marketing Today" Posts

Content Marketing Journal While you’re enjoying the beach or a barbecue this 4th of July weekend, take a few minutes to ponder how effective content marketing can make you independent of the old-fashioned way of doing things. Here’s the tasty topics menu from which to choose: * How to create effective elevator speech to drive your content marketing * Using content marketing to survive the recession * Low cost research as killer weapon * Making an eBook a core component of your content marketing strategy * Become your customers’ online content concierge * Why your blog is your most important social media tool Read on to see the 6 most popular articles that your fellow content marketers voted for with their visits How To Create the All-ImportantElevator Speech For Your Presentations and for Your Content Marketing     It is so hard, but so important to explain what it is that yo... (more)

The Long Hot Summer of e-Commerce

Smell of change was in the air, but summer holiday season promises further sensational developments: travel and tourism sector has become the number one in e-commerce market. The tourism sector share in the Internet market, has become the most important, exceeding 50% of unique users. Airlines, shipping companies and car hire, have invested considerable resources on the web, as did the tour operators and travel agents linked to these ones. The leading sectors of e-commerce tourism are the flight tickets, which boasts 60% of the total share, and this is mainly due to the growth of web surfer interest for cheap flights, but also for travel by train: online hotel bookings is however a constantly growing sector. Hotel managers have encouraged the trend to reduce the costs of intermediation: 90% of accommodation activities has its own website. In this scenery, intermediar... (more)

Monetizing Twitter

This is perhaps on everybody's mind including those at Twitter.com. A whole lot of programs have sprouted to get into this anticipated market although monetizing model itself has not materialized. Some of the more popular programs that I have come across are TweetDeck,Tweetie, Seesmic, Twitpic, Hootsuite etc. While some run on browsers others are using Adobe Air. This site gives a list of Twitter programs (Jan 2009) that you can find on the internet. With the popularity of twitter rising the security concerns have been increasingly talked about. Some believe it brings in serious security problems (see for example, InformationWeek.com, Jun 22, 2009, Page 56) to quote" Twitter presents a perfect vector for malicious code....". Most of the above mentioned programs are relying on the Twitter API in one way or another and recently I published an article on SSWUG.ORG wher... (more)

Groupware Meets Social Networks

So here it is. Finally. Our very first social media collaboration solution. Why should you care? Because it is your data that is hidden online in SaaS. Because it is your data that resides with all those social networks you are a part of. Because it is different systems you use for different contexts in your life. And because the social features in Open-Xchange allow you to get control, and your data back. The Internet is too much to consume for any individual. So it is sheer luck, and professional help from the (online) press that gets you your daily potion of information. The success of Twitter proves that social filters and network effects for interesting information are valuable additions. But it is still you, the consumer, who has to sift through everything. And collect everything. And then lose track of everything you heard. Sure, the more structured individu... (more)

A Winning Strategy for Landing Big-Name Customer Stories

I'm a big proponent of what I call "win-win storytelling" in customer case studies and success stories. The company creating the customer story has to benefit, as does the featured customer. The key - especially for landing big-name customers for customer stories - is finding what motivates each customer (on an individual, departmental or company level). Simply reminding the customer they receive free publicity may not be enough. In just the past two weeks, I've worked on several stories with interesting customer motivators behind them: -       A civil engineer is enthusiastic about being featured because it showcases his own success on a major project (and he used my client's software to do so). Nice addition to his resume! -       An IT department participated because it wants to highlight its innovative best practices publicly. -       And a marketing department... (more)