Discussing the growing marketing and trends of Social Commerce

Social Commerce

Subscribe to Social Commerce: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Social Commerce: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Latest Articles from Social Commerce
Wellness has always been a substantial part of life for many people, but it has started to flourish not so long ago after social networking hit its stride. People now understand that a new outfit will not make them look great if they are not fit and healthy. All social media feeds are ...
Learn how IoT, cloud, social networks and last but not least, humans, can be integrated into a seamless integration of cooperative organisms both cybernetic and biological. This has been enabled by recent advances in IoT device capabilities, messaging frameworks, presence and collabora...
As the head of marketing, your most important internal client is the CEO. It is often said that the CEO has to identify with the brand messaging. The brand messaging needs to be in harmony with the CEO at the end of the day. It needs to match the CEO in quality and narrative. Buyer...
Time is an asset we cannot get back and buyers know this. The quality and speed in which providers can move buyers from newbie to informed status on a topic, the more value the buyer attaches to that provider. If providers want to inspire today’s time-crushed buyer, making it easy fo...
Microsoft has, as leaked a couple of weeks ago, gone ahead and cut a deal to buy the Twitter-y enterprise social network Yammer for $1.2 billion cash to extend its cloud services and protect its revenue flank. The four-year-old start-up and its 400 people will be sent to the Office...
It's not that I don't like business...I can't stand boring businesses that have no intention of making a dent in the world...or improving it. They are just "getting in the way of the money" with the hope of being chosen. Usually, it's a dearth of creativity/courage, either one - it's ...
Many providers are still relying on their company's viewpoint for their marketing. Since buyers can instantly share information in the 21st century, it is best to adjust heavily toward helping the buyer reach their goals. Buyers want information in specific ways at ideal times to accel...
Social networking websites are fast adapting the new 'daily deals' model to attract small businesses and social networkers. Some companies that focus on daily deals, such as Groupon.com and Livingsocial.com, are attempting to go IPO soon, reinforcing that this is an emerging market. Go...
The Philippines is the social media capital of the world when measured by per-capita texting, Facebook usage, and increasingly, Twitter followers. So where does it go from here? This was the underlying question at a recent customer-contact conference produced by Frost & Sullivan at ...
I am Robin Van Auken, founder of The Omnibus, an alliance of writers and editors, digital publishers, historical researchers, public relation specialists, graphic artists and web designers. Organized in 2001, it has kept its mission clear: To help our members and our clients preserve, ...
Two-and-a-half-year-old Groupon, which turned down a $6 billion acquisition offer from Google late last year, put in its S-1 papers to go public Thursday, setting off a veritable tizzy in high-tech quarters and Wall Street. It’s looking to raise a placeholder $750 million although th...
LinkedIn’s IPO, the new dream machine, opened at $83 Thursday morning, after upping the price of entry 30% to $45 on demand, and in less than two hours it had breached $100 and was flirting with $111 shortly after noon having already seen $122, a performance that – if memory serves – e...
Facebook has been in the news in a bad way recently with revelations of its use of the Burson-Marsteller PR agency to conduct a stealth hate campaign against Google. But it has also been cooperating with Google and others in conducting a stealth campaign against proposed privacy-en...
Well, as Mr. White said in Pulp Fiction, "let's not start celebrating just yet" (or something to that effect.). He was referring to rehabbing a car; I'm referring to redefining an industry. Specifically, I'm thinking of Salesforce.com and its use of the term "Cloud 2." It threw that...
Web 2.0? What is Web 2.0 … Oh you mean Social Media! Yes, like a Chameleon, Web 2.0 has changed its color to become Social Media. But, what does this change of terminology imply? Web 2.0 has forked into 2 distinct streams. 1. SOCIAL Media = Leveraging Collective Intelligence: ...
Congratulations. Everyone in your company is now in marketing, sales and service. They may not reside in any of those three departments and they may lack in specialized skills, but they can create a bridge of trust which is smart marketing. I recently wrote a white paper called The Dig...
At the center of each 20th century corporate sale was often the constant feeling that the buyer had to take immediate action. Their platform was burning and the buyer needed to make a decision. The provider would work hard to shove as much biased information down their throats as pos...
In an announcement made Tuesday at the company HQ by the CEO of Twitter, Evan Williams (@ev), who bought one of the world's most famous domains for just $7,500, Twitter revealed its new look.
If you listen to Gartner then you will get confused. In 2009, Gartner in their Hype Cycle declared that Web 2.0 is the technology which will have transformational impact on enterprise. However, on 2010, Web 2.0 does not even find a place in the Hype Cycle. Since Gartner is sending conf...
Today I have posted a white paper on the Digital Buyer approach and why business providers must change their approach in order to obtain and retain more of them. It's time companies and firms of all sizes organized their revenue efforts around The Digital Buyer's needs. You don't wan...
It is the provider’s marketing leadership that is charged with helping buyers go through their steps. But the big cultural shift is when everyone in the provider’s company decides to be a marketer. Stories are as old as cave drawings it seems. It’s the opportunity to describe what...
Social media can be a vexing component of the overall marketing effort. On one hand, hundreds of millions of people use it. On the other hand, how does a company make use of it? The power of the network is the number of people on the network itself. The beauty of a popular platform...
While they acknowledge that use of the Internet as a tool for communications can yield both positive and negative effects, a significant majority of technology experts and stakeholders participating in the fourth Future of the Internet survey say it improves social relations and will c...
How Generation Y will continue in their online sharing ways. In a survey about the future impact of the Internet, a solid majority of technology experts and stakeholders said the Millennial generation will lead society into a new world of personal disclosure and information‐sharing us...
A new web site enabling agencies and the public to review the detailed financial performance of federal IT investments using dashboards. The home page offers a quick glance into the overall investment portfolio while also allowing you to go deeper into specific IT investments. The s...
A solid majority of technology experts and stakeholders participating in the fourth Future of the Internet survey expect that by 2020 most people will access software applications online and share and access information through the use of remote server networks, rather than depending ...
Women now account for 50 percent of the U.S. workforce.[i] In 1969, they made up 33 percent of the workforce.[ii] Women have become important breadwinners in the U.S. and now account for 62 percent of college associates’s degrees, 57 percent of bachelor’s degrees, 60 percent of all mas...
IBM recently conducted interviews with 1,500 leaders from all over the globe across 60 countries representing 33 industries. Their conclusions about what it takes to be successful in today's complex environment: Facing a world becoming dramatically more complex, it is interesting that...
I've often wondered why people sometimes struggle with decisions as an individual or in groups. Group dynamics are very interesting to me and personal behavior that seems to be fueled by fear or embracing life/opportunity is equally intriguing. Regrettably, you will see in certain grou...
There isn't one person that I know that doesn't have a Facebook account. I decline friend requests daily from people such as ex-girlfriend's fathers, old professors that flunked me, and even an old boss from when I was 16. EVERYONE is on it. It is almost common practice to look at some...
Ulitzer is the first new-media platform in the world that revolutionizes how we will create, deliver, and consume content on the Web. "Ulitzer Live! New-Media Conference & Expo" will debut on June 14, 2010, in New York City and a world-class Ulitzer faculty will analyze the new-media r...
Jos Schuurmans usefully coins “Amplification is the new circulation.” And then he usefully worries about how to handle the fact that with each amplification, the link to the source becomes more tenuous. The problem is that the amplification metaphor only captures part of the phenomenon...
Michael Donnelly, Group Director Worldwide Interactive Marketing, Coca-Cola and Michael Buck Global Head SMB Online Dell who will be sharing their success in moving into the Digital Space.
In the six months we've been using Ulitzer, the platform has definitely demonstrated its value in the delivery of true publishing synergy with new media. Through it, we have built an effective, responsive and fiscally conservative customer outreach program. Industry thought leadership,...
Another incident on the Bay Area Rapid Transit (BART) hits YouTube, and the world is once again asking the question if BART Police are using too much force, the police acted appropriately, or if BART passengers simply recorded a snapshot in time that could be interpreted at a later dat...
Enterprise 2.0 is described by Carl Frappaolo and Dan Keldsen as, "a system of web based technologies that provide rapid and agile collaboration, information sharing, emergence and integration capabilities in the extended enterprise." It is basically social networking for businesses. ...
When an enterprise declares its intention to implement Web 2.0, it could be attempting to do one of the following things: Use social networking sites available on the web (Blog, FaceBook, Twitter, LinkedIn etc.) to reach out to their customers to … … sell to them … provide aft...
Adobe in a strategic deal with Salesforce.com has put out a jointly developed, Eclipse-based Flash Builder for Force.com IDE - well, at least a developer preview - integrating their two platforms in the name of greater developer productivity in creating what they claim will be a "new g...
If you have spent any time online using social networks like LinkedIn or Facebook, you know they can be difficult to grow your network and add contacts. But even harder is the ability to extract your contacts once you have built up a reasonably sized network. None of the social network...
Cloud computing really took off when companies started using it for applications like HR and CRM. The next step is cloud-based business transactions. Moving your e-commerce systems to the cloud has implications beyond IT -- it actually speaks to the fundamentals of your business.