Discussing the growing marketing and trends of Social Commerce

Social Commerce

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Latest Blogs from Social Commerce
Social Networks are traditionally focused on sharing of status messages and links. The focus of these networks was about sharing of all kinds, but not as much as about the Visual aspects. This focus has been shifting recently to Visuals. This can be seen in the recent growth of the Vis...
Social Media seems to be at the crossroad. Push and pull from four different dimensions – that is how I can summarize the trend in social media. Till Facebook came in, web was mostly open. Two of the key drivers behind the success of the Web are (1) the ease with which pages can be hy...
A lot of great marketers make lousy social media marketers. Most of the time they don’t even know how bad they are at it, probably because they’ve been so successful in some other kind of marketing (advertising, PR, CRM… something). I’ve seen this in various forms since we opened Ignit...
It is difficult to ignore Herman Cain’s charisma. Everyone I have spoken to seems to find the Republican presidential candidate likeable. The former Godfather’s Pizza CEO certainly comes across as someone who knows a lot more than how to sell pizza. In last night’s debate in New Ham...
I saw this morning that CNBC had a slideshow on Jobs People Hate. Marketing was mentioned as no. 10, indirectly mentioned as Product Management at no. 3 and coming in at no. 2 was Director of Sales and Marketing. The reasons they are listed? Lack of direction and an absence of oppor...
Google+ may fail … it may not succeed in weaning away enough users from Facebook… …But what G+ has ensured is that Facebook will not be able to make enough money to justify its current market value of US$ 100 billion. Why so? Let us do a quick back of the envelop calculation. For Faceb...
Gartner, in a recent report titled “Current States and Future Directions of the IT Industry,” states: “…evidence continues to mount, highlighting there are few forces more powerful than the influence that friends or peers have on consumer buying decisions…” On the other hand, Forrest...
What is your reaction to this? Are you saying ... The study is based on the response from 102 online retailers. In a nutshell the study concludes that: "...most eBusiness companies in retail, Facebook is unlikely to correlate directly to near-term sales. A few pockets of success, how...
Important, vital package that had to be delivered on-time and absolutely, positively overnight. Guess what service I chose? Fedex. Here’s my problem: EVERYBODY makes mistakes. I can easily understand — and forgive — an error. However, what NOBODY should do is argue with the customer an...
About three weeks ago, we purchased a double-oven and dishwasher from the same nationally known retailer.  Even as we sat in the store and the very affable salesperson was getting our information down, things didn't seem quite right.  It
In all the discussion about the open graph release by Facebook (more here), I think this is the real point behind the story. Facebook has done an amazing job of using the power of the network effect to build a huge, active and growing user-base. Even without these announcements the com...
Time is a scarcity. We’re moving, receiving, listening, answering and engaging at speeds faster than ever before. Have you ever watched a video longer than one minute and become impatient? Proof positive that we must accelerate to even participate! The...
I think there is a deep cultural shift occurring that started somewhere in the early 1980s. I don’t have a source for that… just my thoughts. I think it started near the time when MTV began. MTV changed the way we were entertained. Throw in the internet, cell phones and a growing globa...
Human beings have an amazing capacity to adapt. But adapting too easily in the face of discomfort can leave us stuck in a no-way-out situation. It's the same in business. Our revenues are dropping so we cut some staff, then more staff. The next thing you know we're operating on a shoes...
I was recently asked to opine on what makes a social media manager and his (or her) strategy successful in today's market. Having dabbled in the field for a little while now (perhaps what can be considered a long time in this emerging medium) it forced me to stop and reflect on my own ...
We’ve often discussed how it is easy to become trapped by outdated thinking modes…let’s point out yet another. If you wanted to purchase a thirty-second spot on the nation’s number-one television show, “NCIS,” you would have to pay $133,304. However, if you wanted the same commercial o...
Without change we stagnate. We all know that change is a given. It’s pretty obvious. Five years ago no one had heard of a Wii. Phones were still separate from MP3 players. The idea of selling over the web was a joke only a decade ago – no more. We do change in our businesses. We re-po...
How often have you chased a prospect for weeks/months/years and then got a ‘no?’ How much time have you wasted that you could have used for finding prospects who would become clients? And how much time have you spent waiting for prospects that either never showed up again, or who took ...
Over the years, customer service has continually improved with better technology (computers), networks (the Internet) and availability (24/7/365). This has led to higher expectations by users of technology and clients in general. The businesses that satisfy this "higher level of expect...
Increasingly, the topic of social media and digital marketing are surfacing in discussions with my marketing counterparts at our service provider customers around-the-world. In large part because of highly visible “virtual, viral, visual” launch effort we’ve done in the past with such ...
The Customer Collective has released a new eBook with contributions from some truly insightful sales leaders to help us understand just what "social selling" means in today's marketplace. Although we all know that our buyers have changed, business is moving so swiftly these days that i...
When speaking with a partner of a local law firm, he lamented about their database, "Just getting our holiday card list right requires a monumental effort!" Many times sales leads in the database are kept long past their shelf life which means they no longer hold any revenue potential...
The folks here on the DevCentral team have been producing a weekly podcast for a while now.  Trying to keep our budget low, we opted to copy what some other podcasters were doing by making use of Skype for our audio communication and found a great little Skype add-on called Pamela whi...
Social media has become an integral part of our PR campaigns at BLASTmedia, especially Twitter. Clients often ask us, "Who is using Twitter and why should it matter to us?" eMarketer recently published an article that answers both of those questions, and many more. Want to know the dem...
I am writing this post with the hope that you will prove me wrong – you will point out all the fallacies in my argument. These are the collections of views that I have come across, on why web 2.0 concepts and tools are not much of use inside an enterprise. There are fundamental differe...
To date, this blog series on what it means to participate in the market conversation has covered Listening, Speaking and Caring. We’ve now gotten to the 4th of the 5 most important objectives in a conversation marketing strategy: Sharing. This one is simple: share your experience...
Okay, I've had about enough of this mindless, self-serving, me-me-me focused spamming. It was bad enough when it happened via email. Now it's happening with alarming frequency on LinkedIn, Twitter and Blogs. Can't people restrain themselves? Do they really think that pelting people wit...
If asked, will customers submit themselves as possible case study or success story candidates? From consumer-products companies to B2B to nonprofit organizations, many now actively solicit stories with self-service “Share Your Story” links on their Web sites. Apple created a... ...
Never fails. At meetings of speakers or authors, those just getting started in these endeavors ask me if I could give them insight into what it takes to become successful. It’s a question that always kind of takes my breath away a bit. It always seems to me that I have so fa...
There's been a lot published and dissected over the value and methods for successful corporate blogging, and the intersections between corporate and employee use of social media. What's not been discussed much is the application of Systems Engineering Methodology, within the Informatio...
I LIKE BREAKING the rules. If done right, it can get you valuable attention, make you stand out and even give you a huge competitive edge. It can, of course, also get you into trouble. With that in mind, I’ve always been drawn to that age-old edict “You must know the rules before yo...
Dubli Xpress auctions for gift cards have yielded savings from the face value of from 5% to 99%. Gift cards from stores vary widely but the best deals seem to be from clothing stores such as the GAP and Macys. Gift cards from credit card companies, namely American Express, Mastercard...
Is your leadership style in business or in life inspiring others to take sought-after action? Or are you struggling with your leadership role? Would you like to grow into a leader who possesses authentic passion and clarity about your role?...
Online and offline tips on how to grow your brand and make it glow. Today’s “Exude Your Brand” is going to focus on fine-tuning your elevator pitch (how you introduce yourself in networking – online and in...
Even the most positive, faithful, hopeful and optimistic individuals have bad days. A kind word, a funny story or a smile can make all the difference. The following represents twenty five of my favorite motivational, thought provoking and inspirational quotes which I have accumulated t...
Human beings are social creatures who many years ago depended on that socialization for survival. Say what you like about machines, processes and institutions, humans enjoy the company of others. Over the last few decades, we have tried to mitigate that basic need and now oddly enough,...
Whether you’re interested in an online or on-premise solution, Microsoft Dynamics CRM has you covered. Check out just a few of the content and community areas available to help you create the perfect experience for your business.
Although I think these gadgets are lightweight for any kind of serious user, I can't help but think this feeds Google's overall social strategy that must be drawn up on some war room wall at Google. I think Google could given us more to save time working with our current social networ...
Whether or not you are actually sending out regular eNewsletters to customers and prospects, you should consider creating a special ‘tips’ eNewsletter for new users and/or testers. As it frequently does, the Avongate blog inspired me with a post that was specific to software compan...
Last night, I attended a very thought-provoking Ad Club (#adclub) event, “All About Crowdsourcing,” featuring authors Edward Boches and John Winsor. John, VP of Strategy & Innovation at Crispin, Porter & Bogusky, recently wrote a piece in BusinessWeek about what cro...