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Social Commerce Authors: Tatsiana Levdikova, Liz McMillan, John Ryan, Maureen O'Gara, David M. Adler

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Standards in the Age of Facebook

I hope there'll be some kind of equilibrium of playing nice with web standards

They have 400 million users and 500 million people visit the site each month. Only Google, Microsoft and Yahoo have more monthly visitors than Facebook. And only Google has more page views. And they aren’t done growing yet. In a year they will likely be second on the list of unique visitors. In two years, they’ll probably be first.
via techcrunch.com

In all the discussion about the open graph release by Facebook (more here), I think this is the real point behind the story. Facebook has done an amazing job of using the power of the network effect to build a huge, active and growing user-base. Even without these announcements the company will likely reach the kind of market penetration that can only be dreamed of by other web companies.

The fact that Facebook is using this position to change the web makes logical sense - they hardly need the lock-in.

If we're honest about it, there is only one "open" that would really count which would be that a Facebook user could freely friend a a user of another platform and vice versa to set up the same relationship they can within Facebook.

Perhaps this will even happen in time - and Facebook will turn itself into a utility service - however requiring this from Facebook is the same as asking Google to open source pagerank, all the data they use to serve ads etc. etc.

In the meantime I hope there'll be some kind of equilibrium of playing nice with web standards. Perhaps other players will figure out how to make us create / maintain Google, Microsoft, etc. identities instead of or rather then facebook identities.

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More Stories By Steven Willmott

Steven Willmott is Co-Founder & CEO of 3scale - a leading provider of mission critical Web Services / API infrastructure services. The company helps web businesses of all types launch and manage Web Service access to digital content and services - accelerating their move to the Cloud. Prior to 3scale, Wilmott was previously the R&D director of one of the leading European research groups on distributed systems and Artificial Intelligence at the Universitat Politècnica de Catalunya in Barcelona, Spain. He has 10 years of technical experience in Web Services, Semantic Web, network technology and the management of large-scale international R&D teams. He is also an expert advisor to the European Commission's Future Internet Research Infrastructure program.

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