Discussing the growing marketing and trends of Social Commerce

Social Commerce

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Social Commerce Authors: Tatsiana Levdikova, Liz McMillan, John Ryan, Maureen O'Gara, David M. Adler

Related Topics: Marketing and Sales, Web Analytics, Marketing Automation, CRM, Social Commerce, Business Intelligence

Business Intelligence: Article

FeedMagnet - Obvious Social Value Simplified

Social Display Management Solution is a smart marketing tool

Social media can be a vexing component of the overall marketing effort.  On one hand, hundreds of millions of people use it.  On the other hand, how does a company make use of it?  The power of the network is the number of people on the network itself.  The beauty of a popular platform is that the more time that more people stay on the network, it looks like a good advertising opportunity.  Unfortunately, the Digital Buyer can be very savvy about ignoring ads so it makes it particularly challenging to advertise with any great success.  To address this, FeedMagnet takes the true value out of social network and puts back to work for the brand.

In the new digital world, what others say about you is infinitely more important and viral than what you say about yourself.  FeedMagnet takes what others say about your brand from the social networks and presents it at whatever distribution points you choose in the way that you choose.  Imagine that you have thousands of customers and scores of them are commenting positively on your products and services every day.  In addition, videos are often made by amateur critics who talk about products.  With any search engine or looking at reviews, it is unlikely that you can find these brand assets which could be helping new buyers.  Today, companies don't know these comments are out there, who wrote them and you cannot possibly put them to good use for your reputation.  With FeedMagnet, you can take action.  it's that simple.

I met this past week in New York with the founder and CEO of FeedMagnet, Jason Ford.  In Jason's words, FeedMagnet is to social media what Powerpoint is to office applications.  You may have the content and you can analyze it, but can you present it to respective audiences?  According to Jason, FeedMagnet gives you that exact ability.  You can visit FeedMagnet here.



More Stories By John Ryan

John is an experienced leader with a strong background of defining and executing company strategies. He is especially skilled in channel management, market analysis, brand marketing and selling technology products and services. He has successfully served in a number of executive positions and has been in management for 20 years. John is currently writing a book on increasing revenue generation. He has been a co-author of a comprehensive marketing methodology for high tech companies and has helped venture capitalists and private equity firms gauge their technology investments. In 2004, John served as Vice President of Marketing for the NA arm of the $6B IT Services division of Siemens, AG. John served on the board of directors at WebTrends, purchased by NetIQ (NTIQ) for $1 billion in 2001. WebTrends was highly successful dominating the web site analysis and reporting space. Prior to WebTrends, John was the Vice President of Marketing for Tivoli Systems. John has worked as a contracted consultant for established companies, start ups and top analyst firms. John can be reached at [email protected] or you can follow him on Twitter @buyersteps