Discussing the growing marketing and trends of Social Commerce

Social Commerce

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Social Commerce Authors: Tatsiana Levdikova, Liz McMillan, John Ryan, Maureen O'Gara, David M. Adler

Related Topics: Web 2.0 Magazine, Social Commerce

Opinion

Online Daily Deals - A Short-Term Bubble?

Social networking and online deals, how efficient are they?

Social networking websites are fast adapting the new 'daily deals' model to attract small businesses and social networkers. Some companies that focus on daily deals, such as Groupon.com and Livingsocial.com, are attempting to go IPO soon, reinforcing that this is an emerging market. Google came up with Google offers, Yelp came up with Yelp Deals to take advantage of this new phenomenon. However, as a social network platform user, do you know who is the best deal/offer maker?

I'd call these deals a 1.0 in the making, which don't really take advantage of the social networking platform as much as they should. Some offer deals such as if three of your friends buy this deal, yours is free. But yet, the model is not efficient enough to tap the full potential of this approach. Daily deals platforms should instead enhance their recommendations based on behavior and timing to take it to 2.0. An additional dimension to this new model is proximity. Business should be able to offer deals when consumers are in the proximity. This market is nascent, and hence is very promising.

More Stories By Srinivas Jaini

Srinivas Jaini is a software technologist with extensive experience in developing enterprise software applications.