Discussing the growing marketing and trends of Social Commerce

Social Commerce

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Social Commerce Authors: Tatsiana Levdikova, Liz McMillan, John Ryan, Maureen O'Gara, David M. Adler

Related Topics: Marketing and Sales, Marketing Automation, CRM, Social Commerce

CRM: Article

Startups: Making a Dent

You have to stand out

It's not that I don't like business...I can't stand boring businesses that have no intention of making a dent in the world...or improving it.  They are just "getting in the way of the money" with the hope of being chosen.  Usually, it's a dearth of creativity/courage, either one - it's boring because there is no adventure to be found.  Just holiday parties where they slap each other on the back like something really happened.

Startups have a responsibility to be different.  Not just because they're a startup, but there is a necessity to stand out for the buyer.  Make a dent or come up with a new plan.

More Stories By John Ryan

John is an experienced leader with a strong background of defining and executing company strategies. He is especially skilled in channel management, market analysis, brand marketing and selling technology products and services. He has successfully served in a number of executive positions and has been in management for 20 years. John is currently writing a book on increasing revenue generation. He has been a co-author of a comprehensive marketing methodology for high tech companies and has helped venture capitalists and private equity firms gauge their technology investments. In 2004, John served as Vice President of Marketing for the NA arm of the $6B IT Services division of Siemens, AG. John served on the board of directors at WebTrends, purchased by NetIQ (NTIQ) for $1 billion in 2001. WebTrends was highly successful dominating the web site analysis and reporting space. Prior to WebTrends, John was the Vice President of Marketing for Tivoli Systems. John has worked as a contracted consultant for established companies, start ups and top analyst firms. John can be reached at [email protected] or you can follow him on Twitter @buyersteps