Discussing the growing marketing and trends of Social Commerce

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Social Commerce Authors: Tatsiana Levdikova, Liz McMillan, John Ryan, Maureen O'Gara, David M. Adler

Related Topics: Twitter on Ulitzer, Content Marketing Journal, Facebook on Ulitzer, Marketing and Sales, Social Commerce, The Social Media Guide, Social Media Check-Ins

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Why People Share: The Most Overlooked Part of Social Media Marketing

A lot of great marketers make lousy social media marketers

A lot of great marketers make lousy social media marketers.

Most of the time they don’t even know how bad they are at it, probably because they’ve been so successful in some other kind of marketing (advertising, PR, CRM… something).

I’ve seen this in various forms since we opened Ignite Social Media in 2007. Don’t get me wrong, we have great clients and they typically “get it.” But it’s recently become clear to me that the people I come across that don’t get it often miss two fundamental points.

  • Specifically: Social media marketing doesn’t work unless people share
  • People share content for specific reasons, most of which have to do with how it makes them feel about themselves.

Let’s examine these in turn.

Via www.ignitesocialmedia.com

Read the original blog entry...

More Stories By Newt Barrett

Newt is a leading thinker on the new discipline of content marketing. He urges marketers to think like publishers by delivering essential, relevant, and timely information that makes customers smarter and wiser–and much more likely to become buyers. Newt is a successful publishing executive with more than 25 years of experience as both a manager and business owner. He has launched profitable publications in the high tech arena for both CMP and Ziff-Davis. He was an early player on the web in 1996 as Publishing Director of an early Yahoo competitor, NetGuideLive. As an entrepreneur, he launched Southwest Florida Business and BusinessNewsNow.com in the late nineties, later selling them to Gulfshore Media. His publication still thrives under its new name, Gulfshore Business. In addition to his sales and marketing skills, Newt is a published writer for Business Currents and Gulfshore Business magazines. He writes on topics as diverse as healthcare, education, public policy, growth, business best practices, and technology. He knows how to build great brands that serve client marketing needs. He is comfortable driving dramatic market-driven changes. Newt is recognized as a leader with the ability to move teams in new, unexplored directions. He is effective in high level sales and marketing conversations with senior executives in client organizations of all sizes. He delivers successful consulting engagements to improve products, people, and processes.

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