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Social Commerce Authors: Tatsiana Levdikova, Liz McMillan, John Ryan, Maureen O'Gara, David M. Adler

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PowerReviews Express Launches Integrated Survey Email Program; Drives Ten Times More Reviews for Small Businesses

PowerReviews (www.powerreviews.com), a leading provider of customer reviews and social commerce solutions, today announces the availability of Review Accelerator™ - an integrated follow-up survey email program for PowerReviews Express, its award-winning customer reviews solution designed specifically for small and medium-sized retailers and brands.

Review Accelerator™ is a simple and easy way for PowerReviews Express clients to send follow-up emails roughly three weeks after their customers purchase a product, inviting them back to write a review on that product and post it to the retailer’s Web site. Leveraging this capability, PowerReviews Express clients will increase the number of reviews on their site by an average of ten times, which, in turn, will drive significantly higher sales. In fact, one PowerReviews customer increased the number of reviews collected by 2,600 percent after launching follow-up survey emails.

“Our research has shown that 74 percent of consumers believe a minimum of four reviews per product are needed to give them the ability to make an informed purchase decision,” said Andy Chen, CEO of PowerReviews. “And we know that without a rigorous follow-up email program, it will take a year to reach this review volume over most of a company’s product catalog.”

Review Accelerator™ adds the key ingredient for driving review count, which is the primary driver of confidence for the buyer and sales uplift for the retailer. In addition, Review Accelerator insures a more balanced overall product rating, as it captures reviews from a wider cross section of customers. In fact, one PowerReviews client experienced a 15 percent increase in average product rating upon implementing follow-up survey email. In addition, follow-up emails lead to repeat sales, as data shows up to one percent of customers will make additional purchases based on the email.

“The response to the PowerReviews follow-up email campaign was unprecedented,” said Anthony Wolfe, Vice President, E-Commerce, IceJerseys.com. “The campaign had a 6 percent response rate, and, in just over one month, we generated almost 500 percent more product reviews than we had in the previous six months. We are confident that our ongoing use of Review Accelerator will enable us to maximize the growth of our product review content base, leading to an enhanced shopping experience for our customers.”

In addition to follow-up email, PowerReviews Express offers a combination of features not found elsewhere in the small and medium-sized business market, including:

  • Review Snapshot® – an at-a-glance review summary that streamlines the research process for consumers
  • SEO Mini-site – a Search Engine Optimized version of the reviews that drives a significant increase in natural search traffic to a retailer’s site
  • Power Tags – Write A Review forms contain Pros, Cons and Best Uses specific to each product
  • Verified Buyer – a feature that builds consumer confidence with more credible reviews
  • Content Moderation Services – Each review is read by a PowerReviews moderator and screened for inflammatory and non-product-related content, saving the retailer significant time while leaving full control in their hands for which reviews are displayed on their site.

About PowerReviews

PowerReviews (www.powerreviews.com) provides customer reviews and social commerce solutions to online retailers and brands. The company's solution for collecting, organizing, structuring, and moderating relevance-based reviews helps significantly boost merchant sales, driving the highest uplift in the industry. In addition to working with more than 300 online retailers, including Staples, REI, drugstore.com, Gardener’s Supply, Brookstone, and Jockey, PowerReviews offers an on-demand review solution for small- and medium-sized businesses called PowerReviews Express (www.powerreviewsexpress.com). PowerReviews also operates a product reviews and recommendation site for consumers, called Buzzillions.com (www.buzzillions.com). The company is headquartered in San Francisco with an international office in London.

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